SOURCE: Campus Support

Campus Support

April 04, 2016 11:00 ET

VCAD Revamps Fashion Programs to Draw Awareness to Sustainability in the Industry, One of the First Diploma Programs of Its Kind in North America

VANCOUVER, BC--(Marketwired - April 04, 2016) - The Visual College of Art & Design (VCAD) is proud to introduce an updated curriculum for its fashion programs that feature a dedicated course on sustainability within the industry, one of the first diploma programs of its kind in North America.

Consumer consumption rates are continuously rising, increasing pollution while simultaneously depleting natural resources. As a result, many businesses and designers -- local and global -- are drawing attention to more sustainable practices that can minimize the environmental impact from the fashion industry.

"We are starting to see the real effects of global production and global marketing and how the dialogue needs to be inclusive of more considerations than just expenses and bottom line," said Glencora Twigg, a Fashion Design instructor at VCAD and co-owner of Twigg & Hottie Boutique. "The biggest consideration when creating the Sustainability course," she added, "was to balance the macro issues with the components that are of particular relevance to the fashion and apparel industry. We want to ground our students in the biggest, most influential issues and sustainability is becoming a strong consideration for many businesses including local giants Lululemon, MEC, and Arcteryx."

Sustainable fashion is becoming integral to fashion design philosophies, technologies, and trends in manageable sustainability. Regarded as a pioneer in fashion training, VCAD's new Fashion Design and Marketing & Merchandising for Fashion curriculum is one of the first in North America to focus on sustainable, authentic, and organic practices. As part of the program, students will conduct market research examining political, economic, social, and technological sustainability issues using PESTLE analytical techniques.

The new Sustainability course will help students gain fundamental knowledge on how to align ethical, eco-conscious values with the manufacturing process to minimize waste generated from pre- and post-consumption. A prime example of reusing post-consumption apparel can be seen at the 10th Edition of Eco Fashion Week, which will be taking place this month.

Drawing inspiration from the concept of rethink and reuse, Value Village has generously donated 81 pounds of secondhand clothes -- the average amount of clothing and textiles thrown out by an individual each year -- to VCAD's Fashion Design and Marketing & Merchandising for Fashion students as part of the VCAD 81lbs Challenge presented by Value Village. Students will transform the discarded apparel into a contemporary collection of upcycled clothing, which will debut at Eco Fashion Week next on April 11th. To put things into perspective, one pound of clothing on average consists of three shirts, nine pieces of kid's clothing, or one pair of shoes.

Please be advised that the VCAD 81lbs Challenge presented by Value Village on April 11th, 2016 is at 9pm, not at 8pm as stated in the previous press release.

For more information on VCAD's Fashion Design or Marketing & Merchandising for Fashion programs or the VCAD 81lbs Challenge presented by Value Village, visit or follow us on social media using #EFW, #VCAD81LBS, and #RethinkReuse.

About Visual College of Art & Design (VCAD)
VCAD is an art school focused on inspiring creativity and an institute where the instructors share the same commitment, desire, and passion for art and design as the students. Diploma programs have quarterly start dates to maximize flexibility for students. VCAD is also a passionate supporter of the arts within the community, offering bursaries, scholarships, and awards to local organizations each year.

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