SOURCE: VDA Productions

VDA Productions

April 03, 2012 08:30 ET

VDA Productions to Unveil New Iconic Sculpture for IT'SUGAR

Global Design Services Agency Creates Visual Anchor for New Retail Location

BOSTON, MA--(Marketwire - Apr 3, 2012) - VDA Productions, the premier provider of 3D marketing experiences and design solutions that bring brands to life for Corporate Meetings, Tradeshows, Themed Events, Exhibits and Themed Retail Environments, today announces that the agency will be designing, fabricating, and installing a new sculpture for avant-garde candy retail giant, IT'SUGAR. The sculpture will debut in the store's newest retail location, The Venetian, Las Vegas, slated to open April 19, 2012.

IT'SUGAR is a land of make believe come true for the stylish and young at heart; an ultra-chic, super sweet candy-land adventure where you'll experience an unpredictable sense of excitement and wonder along with the sights, smells and especially the tastes of all your favorite treats.

"IT'SUGAR takes candy and turns it into an experience," said Jeff Rubin, Founder and CEO. "We have relied on VDA Productions, the industry leader in experiential themed retail, since the stores inception to carry out that mission, visually reinforcing our reputation as one of the largest confectionary retail brands in the world!"

"We are always excited to work with Jeff and his team on a new project," said David G. Breen, Principal Designer and Founder at VDA Productions. "The iconic design of the new sculpture lends itself to a natural photo-op for visitors, and while I cannot disclose the inspiration for the final design, I will say that it stands to be as popular as the Statue of Liberty sculpture we produced for the retailer in the New York New York Hotel & Casino. Made out of multi-colored Jelly Belly Beans, it is one of the most photographed sculptures in Las Vegas!"

Jeff Rubin has also created thematic candy shops for giant retail companies such as Warner Brothers Studio Stores, the Toys"R"Us Flagship Store in Times Square and Sony.

About VDA Productions
VDA Productions brings visions and brands to life for Corporate Meetings, Tradeshows, Themed Events, Exhibits and Themed Retail Environments. The agency has produced events on a national and global scale, and employs a full-time team of experienced professionals including executive staff, creative designers, account executives, producers and production managers, carpenters, welders, sculptors, painters, lighting directors and audio engineers. VDA provides clientele with virtually turnkey event management solutions integrating all logistical, production, fulfillment and management aspects, with the majority of production needs being met fully in-house.

About IT'SUGAR
With retail locations ranging in size from 2000 to 7000 square feet, IT'SUGAR is the original "department store of sweets" where you'll experience an unpredictable sense of excitement and wonder along with the sights, smells and especially the tastes of all your favorite treats. Specializing in candy from chocolates to lollipops to mints to gummy bears and candy-inspired fashion apparel, accessories and novelty gift items, IT'SUGAR is a land of make believe come true for the stylish and young at heart; an ultra-chic, super sweet candy-land adventure. The concepts of joy, taste, color and sound are at the heart of IT'SUGAR candy emporiums. For more information about IT'SUGAR, please visit www.itsugar.com, or follow IT'SUGAR at Twitter twitter.com/ITSUGAR or Facebook: www.facebook.com/sugarhighclub.

For more information, please visit www.VDAProductions.com, follow us on Twitter @VDAProductions, or visit our Facebook page http://www.facebook.com/VDAProductions

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