SOURCE: Vdopia


June 28, 2011 09:00 ET

Vdopia Launches .VDO: Revolutionary Format for Mobile Video Advertising

New Technology Enables Advertisers and Publishers to Seamlessly Bypass Flash and Plug-ins to Run Video Ads on the Mobile Web Across iPhone, iPad, Android and BlackBerry

SAN JOSE, CA--(Marketwire - Jun 28, 2011) - Vdopia Inc., the world's largest mobile video advertising company, today announced .VDO: a new file format that -- for the first time ever -- enables advertisers and publishers to seamlessly run video-enabled ads on the mobile web without Flash or plug-ins.

This patent-pending format powers Vdopia's Mobile Video Advertising solution, which allows leading brands to auto-play video on mobile web pages, adjacent to content, on virtually any smartphone -- without disrupting the user's web-browsing experience. Currently, .VDO Mobile Video Ads run across iPhone, iPad, Android and BlackBerry (OS5/OS6) devices. Windows Phone 7 and Symbian are expected to be officially certified in Q3 2011.

"Our new .VDO technology makes mobile video ads scalable for the first time ever, using nothing but HTML5 and Javascript," said Srikanth Kakani, founder of Vdopia. "With mobile usage and smartphone ownership rapidly climbing worldwide, Vdopia continues to push the boundaries in mobile video advertising to help advertisers, their agencies and publishers accomplish their business objectives."

Prior to the .VDO format, brand marketing efforts across iOS, Android and BlackBerry were complex and cost-prohibitive to enable. Advertisers had to choose between a richer experience on a single platform (often limited to running inside apps) or static banner ads for broadest reach.

With the .VDO format, it is now possible to auto-play video inside mobile web browsers across all of these platforms with a single implementation, enabling marketers to leverage their existing TV and digital video assets to create a true, broad-reach integrated campaign. During its beta period, Vdopia's .VDO allowed partners such as Sony Pictures, Universal Studios, Microsoft, Samsung, Bausch & Lomb, Lufthansa, Nokia, Vodafone and Disney to do just that in key global markets.

For publishers, the .VDO format upgrades mobile advertising inventory to multimedia capability without any additional investment. Publishers simply install Vdopia's HTML5 tags, saving time and money. Among those already using the format to power parts of their ad inventory are Meredith, Condé Nast, The Onion, Perez Hilton, Buzz Media and Kargo (the exclusive mobile publisher for Rolling Stone, Spin, Us Weekly and Shape, among others) in North America and NDTV, Converse and Newshunt in Asia.

"In 2002, Flash created a new paradigm, delivering video over the Internet and making possible the likes of YouTube, Hulu and any site with video content and ads. Yet, today, millions of smartphone users and the brands seeking to reach them are left out of this video experience. They are frustrated by missing content and unsupported plug-ins when they surf. The .VDO format provides a universal platform for delivering video content, beginning with advertising, across the mobile web," said Kakani.

"Brands are going to love the mobile video banner," said Harry Kargman, founder and CEO of Kargo. "This ad creative has never been done before and drives great response. It provides three powerful aspects: serving video ads within traditional banner real-estate; keeping users on the page without annoying distractions; and increasing video reach and measurability. We are very excited to work with Vdopia on releasing this exciting new inventory type."

About Vdopia:
Vdopia Inc., the world's largest mobile video advertising company, enables major brands to engage their desired audiences at scale. The company introduced video advertising to mobile devices, and today is the only provider of auto-play video ads running across both apps and the mobile web. It is headquartered in Silicon Valley, with offices across the U.S. and in India.

Vdopia's proprietary technology enables the most scalable mobile platform for video and rich media, and powers the world's largest mobile video ad network -- delivering hundreds of millions of video and rich media ad impressions each month. In the Asia-Pacific market, Vdopia also provides clients with the largest network for online video ads as rated by comScore, as well as patented technology for large-scale, real-time integration of video ads in live content.

Learn more about .VDO and Mobile Video Ads at For a live demo on your smartphone, visit

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