SOURCE: Metamarkets

Metamarkets

October 27, 2014 09:00 ET

Vdopia Partners With Metamarkets to Bring Real-Time Analytics to Chocolate -- Its Mobile Video Ad Marketplace

Video Programmatic Leader Is Latest to Provide Clients and Partners With Real-Time, Exploratory Performance Reporting

SAN FRANCISCO, CA--(Marketwired - Oct 27, 2014) - Metamarkets, the leader in real-time analytics for programmatic advertising, today announced Vdopia Inc., the world's largest mobile video advertising company featuring a global programmatic buying and selling platform - Chocolate, has partnered with Metamarkets to bring real-time analytics and reporting to its platform. This partnership enables Vdopia's clients and partners to buy and sell more effectively by monitoring their marketplace activity in real-time.

"As a leader in one of the fastest growing segments of advertising -- mobile video -- Vdopia understands that providing real-time transparency to their buyers and sellers fosters a higher-performing and more liquid marketplace," said Mike Driscoll, CEO of Metamarkets. "We are proud to help Vdopia bring Chocolate -- their exchange offering to market, and we're looking forward to supporting its ongoing success."

Programmatic reporting systems typically exhibit latencies between 20 minutes and 24 hours. Metamarkets' technology reduces this to seconds, enabling buyers and sellers to optimize campaigns and pricing in real-time. Through this partnership, Vdopia joins a list of programmatic leaders using Metamarkets' technology, including Twitter, OpenX, Inneractive, and Millennial Media.

Vdopia offers the world's first mobile video-only programmatic platform for advertising on both mobile web and apps. Powered by Vdopia's patent pending .VDO technology, it enables marketers to execute TV-quality mobile video ads programmatically. Marketers using Vdopia's platform can leverage their current digital video assets to scale and create truly broad reach campaigns.

"Our goal is to build the industry's most capable mobile and video advertising solution," said Saurabh Bhatia, Vdopia's CEO. "Not only has partnering with Metamarkets helped us bring Chocolate to market more quickly, but it has enabled us to provide our demand and supply partners with a deeper level of granularity and transparency."

According to Business Insider Intelligence, mobile programmatic advertising spend in the US is on track to grow 1200% in the next four years: from $500 million in 2014 to $6.8 billion in 2018.

About Metamarkets
Metamarkets is a real-time analytics platform for the digital advertising space that gives programmatic marketplaces, buyers and sellers the ability to visualize trends as they happen. Twitter, OpenX, Millennial Media and dozens of others rely on Metamarkets to better serve their clients. With offices in San Francisco and New York, Metamarkets is backed by Khosla Ventures, Village Ventures, IA Ventures and True Ventures.

About Vdopia
Vdopia (http://www.vdopia.com/mobile/) is global programmatic buying and selling platform for mobile video advertising. It is the first company to offer the .VDO mobile video format, a proprietary technology which enables brands to create scalable mobile video ad campaigns on mobile web and apps. Vdopia's programmatic platform, 'Chocolate', integrates top technology partners to give a unified one-stop platform for complete planning, buying and measurement of mobile video ad campaigns. Vdopia's clients include Coca-Cola, Walt Disney, McDonald's, Intel, Microsoft, Ford and hundreds of other leading global brands.

Vdopia Inc. is a privately held, venture-backed company headquartered in Silicon Valley with offices in Fremont, CA, New York, Los Angeles, Chicago, London, India and Singapore.

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