SOURCE: Vector Marketing

March 12, 2012 15:05 ET

Vector Marketing Corporation Forms the Vector Foundation to Promote Healthy Living and Enrich Lives

OLEAN, NY--(Marketwire - Mar 12, 2012) - Vector Marketing Corporation, the direct sales division of Cutco Cutlery Corporation, has formed the Vector Foundation, which will support causes that promote healthy living and enrich lives. From March 1, 2012 through February 28, 2013, ten percent of the price of Cutco Cutlery's four-piece Red Table Knife Sets and Red Super Shears will be donated to the Vector Foundation for this purpose. The first charities that will benefit from the Vector Foundation are the Make-A-Wish Foundation® and Feeding America. The Vector Foundation is committed to donating $100,000 to each of these organizations.

"The goal of the Vector Foundation is to channel the intense energy and enthusiasm of the Vector sales force into helping others fulfill their dreams and improve their lives. The Foundation was founded on the principles of respect for others, sustainability and overall well being," said Albert DiLeonardo, president of Vector Marketing Corporation's Eastern Division.

According to Bruce Goodman, president of Vector Marketing Corporation's Western Division, "Vector Marketing has a longstanding tradition of giving back, and the Vector Foundation now solidifies that commitment."

About Cutco Cutlery and Vector Marketing
Founded in 1949, Cutco Cutlery Corporation is the largest manufacturer and single-level direct seller of high-end kitchen cutlery in North America. Vector Marketing is the company's sales division, coordinating all sales for Cutco Cutlery through a national network of college students who sell products through in-home personal demonstrations. More than 13 million U.S. households have a Cutco product. For more information on Cutco, please visit www.cutco.com or www.vectormarketing.com.

For more information about the Vector Foundation, visit www.vectorfoundation.org. To learn more about the Make-A-Wish Foundation, visit www.wish.org. To learn more about Feeding America, visit www.FeedingAmerica.org.

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