SOURCE: Vector Media Group

September 22, 2015 09:00 ET

Vector Media Group Acquires CartThrob

Company Offers "Full Stack" of Ecommerce Capabilities; Publishers Can Easily Add E-commerce Into Content Rich Web Sites

NEW YORK, NY--(Marketwired - Sep 22, 2015) - Vector Media Group today announced that it has acquired CartThrob. CartThrob allows any of the hundreds of thousands of users of the ExpressionEngine CMS to add e-commerce capabilities to their Web sites. With this acquisition, Vector Media Group has developed a full-stack offering to architect, support and market e-commerce web sites, from building the site and its technology infrastructure to credit card, CRM and ERP integrations, SEO and much more.

"Over the past year, we've seen an increase in demand for Vector's services by publishers who want to add a strong ecommerce component to their Web sites, both selling digital and physical products or services," said Matthew Weinberg, President, Development & Technology, Vector Media Group. "Unlike Magento and Shopify, ExpressionEngine and CartThrob together let publishers be ecommerce focused while still being content first."

Vector Media Group currently works with several publishing clients, including: Associated Press, The Economist, Nielsen, Popmatters.com, Greentech Media and The Morning News.

"By working with Vector Media Group, we've added a new revenue stream to our publishing platform through the addition of online commerce," said Rick Thompson, President, Greentech Media. "Over the past 3 years, we've upped our commerce offering by adding downloadable whitepapers and paid recurring subscriptions to our site. This has resulted in consistent and significant revenue growth year over year."

With this acquisition, Vector Media Group will take on CartThrob's 10,000+ and growing customer base and will, in the coming months, upgrade the technology to support ExpressionEngine 3. Vector Media Group also plans to enhance CartThrob's reporting capabilities, make overall improvements to the user interface and implement best practices into the product.

CartThrob is a robust e-commerce add-on to ExpressionEngine. It allows publishers to sell both physical and digital products; works with any credit card gateway; tracks inventory and syncs with storefronts and online stores.

About Vector Media Group
Vector Media Group is a full service interactive digital agency located in the heart of the Flatiron District of New York City. We're dedicated to sharing our expertise in Web and Mobile Development, Design, and Digital Marketing to help build powerful tools and campaigns that work. Our award-winning teams employ business standards with ethical best practices that drive brand growth. For more information about Vector Media Group, go to: https://www.vectormediagroup.com.

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