SOURCE: Veeple

Veeple

October 14, 2009 11:22 ET

Veeple's Interactivity to Work With Industry Leading Video Solutions

Creating the Ability to Increase Conversions While Leveraging Existing Online Video Investments

PALO ALTO, CA--(Marketwire - October 14, 2009) - Veeple (www.veeple.com) today announced the ability to add Veeple's interactivity to industry leading online video platforms and players, such as JW Player and thePlatform through a free interactive API called "Veeple interPlay." For online marketers and content owners this provides an easy-to-deploy solution that can dramatically increase viewer engagement and bolster conversions through the use of interactive video.

Veeple's interPlay is an intuitive API making it simple to add interactivity extensions to existing video environments. Once installed, customers have access to the entire Veeple interactive library including popular features such as actionable social networking icons, the ability to insert Word, PowerPoint and PDF documents into the video and the ability to make any object within the video interactive.

"We know that Veeple customers are experiencing the power of interactivity in their videos and are seeing phenomenal engagement rates, at some points, up to 63%, well above the industry average," said Scott Broomfield, CEO and co-founder of Veeple. "Due to numerous requests by potential customers who have already invested in their own video environments but need interactivity to give a boost to their video content, we have decided to provide access to our entire interactive library via our interPlay API. Now, people have the ability to add interactivity and enhance conversions, without overhauling their existing online video infrastructure."

Veeple's interPlay public Beta version will be available in early November.

About Veeple

Veeple is the leader in simple, interactive online video solutions for marketers and content creators looking to deepen customer engagement and conversions. With Veeple's cloud-computing solution people have easy access to use interactivity, full content management for multiple clients, branded player video delivery and full clickable analytics. Veeple has the solution for successful online video campaigns. Veeple is a private company headquartered in Palo Alto, California. For additional information go to www.veeple.com/solutions.php

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