SOURCE: The Vegan Vine Wines

The Vegan Vine Wines

July 25, 2011 08:00 ET

The Vegan Vine Offers New Wines and Education on the Animal Products Used in Winemaking

Three New Vegan Wine Selections Now Available in Fourteen States and Direct From the Winery

SAN MARTIN, CA--(Marketwire - Jul 25, 2011) - Family-owned Clos LaChance Winery is pleased to announce a new line of California Central Coast wines: The Vegan Vine. The Vegan Vine has eliminated the use of animal bi-products that are common in the wine filtration process. In addition, the brand seeks to educate consumers (vegans and non-vegans) about the use of animal products in winemaking.

"Because the core ingredient in wine is grapes, many people do not realize that a number of animal products are often used in the winemaking process," said Cheryl Durzy, co-founder of The Vegan Vine and Vice President of Sales and Marketing for Clos LaChance. "We hope that the Vegan Vine can answer some of these questions and provide a viable option for vegans and non-vegans alike."

The Vegan Vine offers three wine selections, including:

  • The Vegan Vine Cabernet Sauvignon: With aromas of bright berry fruits, plums, tobacco and a wonderfully smooth finish. Retails for $14.99.
  • The Vegan Vine Sauvignon Blanc: Has a nose of bright citrus fruits and is a refreshing Sauvignon Blanc that pairs well with spicy food. Retails for $9.99.
  • The Vegan Vine Red Wine: Bright fruit flavors with a solid dose of acidity. Medium tannins round out this interesting blend of grapes (38% Merlot, 16% Cabernet Sauvignon, 16% Petite Verdot, 16% Cabernet Franc, 10% Zinfandel, 2% Cinsaut, 1% Carignan, 1% Mouvedre). Retails for $11.99.

Around the neck of each bottle is an educational brochure that discusses the use of animal products in winemaking. In addition to providing a great vegan wine at a good price, the winery seeks to provide wine consumers with all the appropriate information about vegan wines so that decisions can be made at the point of purchase.

"Making these wines vegan does not mean a sacrifice in quality," adds Durzy. "We are getting great feedback and have already picked up a medal for the Cabernet in the Los Angeles International Wine Competition."

A 2009 survey from the Vegetarian Resource Group, a non-profit group, reported that 0.8 percent of Americans identified themselves as vegan (eliminating the consumption and use of animal products). Each year this number grows.

"Our VP of sales, Cher Engelstad, has a vegan daughter. She began asking if our wines were suitable for her lifestyle," said Durzy. "We realized our customers had a definite interest in a vegan option and education. Most of Clos LaChance's Wines were vegan anyways, but it was not something we could legally explain on the bottle due to TTB regulations. Therefore, the concept of The Vegan Vine was born!"

In most wines, animal products such as isinglass (from sturgeon fish bladder), gelatin, egg whites, and caseins (a milk protein), are used as processing aids while fining the wines. These animal products help remove solids. Although typically filtered out of the wine before it is sold, the use of these animal ingredients makes many wines unsuitable for vegans.

The Vegan Vine is able to avoid animal products in wine production by allowing the wines to naturally settle out the undesirable particles. The grapes are sourced from Clos LaChance's Estate Vineyards in the Northern Central Coast, where the wines have the benefit of a climate and terroir that creates a softer style wine naturally. The excess compounds are removed with sterile filtration, promoting freshness without animal products.

How We Fine Our Wines
Instead of animal products, the winery uses bentonite, a clay product, for protein and heat stability. The positively charged ions in the bentonite bind with the negatively charged proteins in the wine solution and precipitate them out. Gravity settles them to the bottom of the tank. The wine is chilled in the tank to 28 degrees Fahrenheit and sodium bitartrate is added, binding with the tartrates in the solution to settle them out and create a softer, more stable wine. Finally, the wine is sterile filtered down to .45 microns which pulls out all remaining particles.

Availability
The Vegan Vine is currently carried by distributors in the following states:

  • California: American Wines and Spirits
  • Delaware: DOPS, Inc.
  • New Hampshire: Southern Wines and Spirits
  • Maine: Nappi Distributors
  • Maryland: DOPS, Inc.
  • Massachusetts: Classic Wine Imports
  • New Jersey: Testa Wines of the World
  • New York: Testa Wines of the World
  • Oregon: The Merchant of Vino
  • Pennsylvania: Majestic Wine and Spirits, LLC (a subsidiary of Allied Beverage)
  • Texas: RNDC
  • Vermont: Farrell Distributing Corporation
  • Washington: Click Distributing
  • Washington DC: DOPS, Inc.

The wines can also be purchased directly (legal shipping states only) by calling 1-800-ITS-WINE. For the most recent list of locations carrying The Vegan Vine please visit our web site at http://theveganvine.com/find-buy.

Commitment to Sustainable Winegrowing and Winemaking Practices
Clos LaChance Winery has been in business since 1992. Being a good steward of land and resources is a key practice in Clos LaChance's farming and winemaking methods. Owners Bill and Brenda Murphy strive to maintain a beautiful and healthy environment for themselves, employees, neighbors of the winery, and visitors. As a family-owned and operated business, the Murphy's are especially vested in the sustainability of the winery and vineyard, with the hopes of creating a legacy for their children and grandchildren.

In 2010, the winery and vineyards that produces The Vegan Vine Wines (Clos LaChance) was Certified Sustainable by the California Sustainable Winegrowing Alliance. In addition, the winery bottles their wines in eco-glass which is 25% lighter than regular wine bottles.

About the Vegan Vine
The Vegan Vine Wines are grown and produced by Clos LaChance Winery, a family-owned operation located in the Northern Central Coast of California. More information on The Vegan Vine can be found at www.theveganvine.com, on Facebook facebook.com/TheVeganVine and on Twitter: @VeganVineWine. The winery is located at One Hummingbird Lane in San Martin, California.

Contact Information

  • Holly Nuss
    Marketing Communications
    The Vegan Vine Winery
    Tel: 415.845.1095
    Email: Email Contact