May 03, 2011 12:00 ET and NetplayTV Partnership to Focus on Online Gaming Potential and European Travel to Las Vegas

LAS VEGAS, NV--(Marketwire - May 3, 2011) -, the world's number one city travel website, has formed a partnership with the United Kingdom's largest interactive TV gaming company, NetplayTV Group. The agreement allows to play an active role in UK online gaming in one of Las Vegas' most valuable international tourism markets.

"As the United Kingdom continues to grow as one of our city's largest inbound destinations for international travelers, we found it perfect timing to extend our outreach and attract new customers to our site," said Jim Gibson, president of "This is a step toward a broader online gaming strategy, while at the same time, we're providing exposure about Las Vegas to a key market. The partnership will provide valuable insights into online gaming metrics in a completely legal jurisdiction, and it will provide us a definite advantage as the discussion on regulation in the United States continues to develop." will geo-target content, navigational elements and ads on their site specifically aimed at UK traffic. Placements are scheduled to launch in mid-April and will direct users to visit for online gaming. Frequent users of the site will be provided special offers for Las Vegas travel.

UK residents will also learn the most up-to-date information about Las Vegas through NetplayTV's nationally broadcast Live Roulette television program. The show airs throughout the UK, 7 nights a week on Channel 5, and features live roulette games where customers can place real-time bets through the website. NetplayTV will integrate Las Vegas content, provided by, into their programming. Content will include The Vegas Minute, a weekly segment featuring what's happening in Las Vegas, along with other video content. will also provide trips and travel products for NetplayTV to use as viewer prizes.

"At we aim to provide the best live casino experience for players via the TV, internet and mobile. We are pleased to be working with the team at to extend this experience to their UK customers whilst also utilizing the extensive inventory of live content and trips that they have to offer," said Charles Butler, CEO, NetplayTV plc. is a full service travel site that helps tourists book a vacation to Las Vegas, combining the concept of a travel guide and online booking agent. The partnership will provide UK travelers with access to the platform, which houses more than 400 staff members, including 24/7 customer service, and award-winning marketing and technical teams.

About is the largest city destination travel website in the world with extensive, constantly updated information and a full range of travel products including Las Vegas hotel rooms, Las Vegas Air & Hotel Packages, Las Vegas show tickets, tours and golf. A state-of-the-art contact center provides customer support, expert information and sales 24 hours a day, seven days a week, 365 days a year to complement the information on, through its Casino Travel & Tours unit, operates retail and concierge desks at more than 50 locations including the Palms, Paris, Harrah's, Bally's, Excalibur, New York-New York, Luxor and more. The company also offers a variety of excursions including city tours, the Hoover Dam and the Grand Canyon. is a member of the Greenspun Family of Companies, privately owned and operating in Southern Nevada for more than 60 years.

About NetPlayTV plc
NetPlayTV plc is listed on the AIM market of the London Stock Exchange (NPT). NetPlayTV operates a number of interactive gaming services under an Alderney gaming license, including, and These services can also be viewed 24 hours a day live on Sky Channel 866, every evening on FIVE, and 6 nights a week on ITV1.

The Company is focused on the delivery of a converged interactive gaming experience allowing its customers to interact with its games on a variety of platforms, TV, Internet and mobile from a common integrated wallet.

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