SOURCE: Veggie Beats

Veggie Beats

November 12, 2015 08:30 ET

Veggie Beats -- Music That Will Make You (And Your Kids) Excited to Eat Veggies

DENVER, CO--(Marketwired - November 12, 2015) - -- Veggie Beats to the Rescue!

A group of Denver musicians, known as "Veggie Beats," are creating wildly enthusiastic songs that get kids excited about vegetables. With upbeat pop tracks and choreographed music videos, the group is pioneering a fun new take on vegetables and healthy eating for children.

"We're The Marketing Team That the Produce Department Never Had"

Within a week of its release, Veggie Beats' first hit, "Broccoli" has racked up thousands of YouTube plays and received a feature TV spot on "Right This Minute." Building on that momentum, Veggie Beats has now launched a Kickstarter campaign to raise funds to complete an entire album of veggie songs -- this time with the help of celebrity artists they plan to hire with the proceeds. "Most kids know more about what's in Macklemore's Thrift Shop than in the produce aisle of their local grocery store," said Veggie Beats member, Russell Hedman. "We're the marketing team that the produce department never had."

Veggie Beats - Broccoli
Kickstarter - Veggie Beats

Crisis in the Cafeteria

The Veggie Beats team isn't just passionate about music -- the group is committed to making a difference in the way kids eat. Children are choosing sugar over substance. A study by Johns Hopkins University Bloomberg School of Public Health found that approximately 65 percent of students still don't eat a single vegetable at lunchtime.

The Centers for Disease Control and Prevention estimate that the majority of U.S. youth do not meet the recommended dietary guidelines of eating 2.5 to 6.5 cups of fruits and vegetables each day. Solid fats and added sugar products now account for nearly 40 percent of calories for children ages 2-18.

"There is a crisis in the cafeteria and a dilemma at the dinner table," says Joe Shull of Veggie Beats. "Vegetables often get a bad rap, but we're going to give them a good one." Much like we all learned the alphabet by singing the ABCs, Veggie Beats inspires kids to eat health foods and shows them how to have fun doing it.

The theory that kids learn through music has been supported in science. The Educational Studies in Mathematics journal featured a music based curriculum used to teach elementary school students fractions. The program, co-designed by San Francisco State University researchers, showed positive results at Hoover Elementary School. Students using the music-based scored 50 percent higher on a test taken at the end of the study.

Making a Difference in Children's Health

What will make kids not only want to eat their vegetables, but also sing their praises? Contagious beats and lyrics from songs like the Cucumber Chorus and Tomato Salsa appeal to adults as well as children, and give parents the opportunity to make learning fun at mealtime. Veggie Beats is paving the way for a fun new transformation in kids' health.

To Learn more about Veggie Beats visit www.veggie-beats.com

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