March 28, 2007 10:00 ET

Vehix Launches 2007 Video Buyer Guides Powered by

New Car Shopping and New Car Buying Easier and More Fun With Interactive Video

SALT LAKE CITY, UT -- (MARKET WIRE) -- March 28, 2007 --

News Summary

-- Vehix launched its 2007 automotive interactive video buying guides, which for the first time feature data from

-- The video guides have new car reviews of more than 250 vehicles in 10 categories, and they are available online at, and via Video On Demand from select cable television providers.

-- For the first time, the online buying guides feature Vimation's clickable video technology to help consumers research and compare cars. This enhanced, interactive video presentation allows viewers to select individual chapters among the 10 available in each 30-minute guide, interact with the video to obtain information from's Power Circle Ratings, and create a personal list of favorite vehicles.

-- The 2007 auto categories featured are: Hybrids, Sedans, SUVs, Trucks, Sports Cars, Luxury, Vans, Wagons, Coupes and Convertibles.

-- Vehix's presentation of the car buying guides on the Internet has been developed specifically for the online environment. It is not static or linear television or commercial content repackaged for online use.

-- The video buying guides feature's Power Circle Ratings, which compare models across all segments to align with consumer shopping patterns. The models with the highest scores receive five Power Circle Ratings.

-- Vehix has also launched a cable television advertising campaign to promote the new buying guides. It's running in all of Vehix's 62 markets nationwide.

-- The ads feature stylish, fast-paced creative. The plot follows a spy/espionage theme as cat-and-mouse characters covet a mysterious briefcase, which holds the J.D. Power content that Vehix now has.

Impact of Video

-- Vehix's traffic is steadily increasing as consumers exercise their preference for credible, third-party Web sites, including objective content such as the data.

-- More than 70 percent of Vehix's visitors have high-speed connections. They are looking for a rich, entertaining online experience.

-- Consumers spend an average of 17 minutes on Vehix each time they visit, an increase from 12 minutes since the debut of video buying guides.


Vehix CEO Derek Mattsson

-- "By creating Web-specific video content from trusted sources like J.D. Power and Associates, and by using best-of-breed online technology providers like Vimation, Vehix is enhancing the consumer's browsing experience with the best video content available anywhere."

-- "Choosing and buying a car is a big decision. To make the research process simple and enjoyable, Vehix is presenting a series of brief video reports that can help consumers zero in on the data needed to make a good choice."

-- "It's our goal to provide consumers quality content for every stage in the car buying process. It's not just about selling cars -- it's about sharing powerful information. This is why we're proud to introduce the auto industry's only video buying guides powered by data from J.D. Power and Associates, a trusted authority in customer satisfaction and vehicle quality."

Peter Marlow, vice president of corporate communications and consumer development at J.D. Power and Associates

-- "The clickable video buying guides present's data in a way that's useful and meaningful to consumers. We're pleased to team with Vehix to present information in a new way that gives consumers the information they want, when they want it, in a rich media format."

David Hemingway, chief executive officer, Vimation

-- "Vehix has created a compelling and smart presentation with this year's Buying Guides. Viewers are not expected to lean back in their chairs to watch the video. Rather they want to lean forward, be in control of the content, and interact with the video to obtain relevant information."

Company Information

About Vehix, Inc. launched in 1996 as an online automotive portal designed to facilitate the research and purchase processes for consumers and provides objective third-party information along with best-in-class research tools. provides a platform for both Private and Professional automotive sellers to showcase their vehicles to a broad national audience. It has been designed to provide a truly one-stop automotive shopping experience.

Vehix has developed a unique marketing relationship with the largest cable television companies in the nation that has helped spur the growth of the site. Today, Vehix represents more than 1,500 auto dealers in over 60 markets, hosting a real-time, online inventory of new and used vehicles. is one of the most trafficked automotive resource websites on the Internet. It helps hundreds of thousands of individuals find the car of their dreams.

About J.D. Power and Associates

Headquartered in Westlake Village, Calif., J.D. Power and Associates is an ISO 9001-registered global marketing information services firm operating in key business sectors including market research, forecasting, consulting, training and customer satisfaction. The firm's quality and satisfaction measurements are based on responses from millions of consumers annually. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

About Vimation

Vimation ( is a video interactive media firm that has developed a proprietary online interactive video solution (VIM®) based on Flash technology that enables consumers to navigate, shop or browse by interacting directly with high quality video. This enhanced user experience allows users to click directly on a video to initiate an action while marketers can capture real-time reporting on the back-end and have the ability to individually target users and dynamically pull content based on profile or user history. Vimation's VIM Platform does not require a website redesign. It seamlessly integrates into an existing website and connects to any existing e-commerce engine or back-end database.

Contact Information

  • Contacts:
    Meme Moore

    Syvetril Perryman
    J.D. Power and Associates