SOURCE: Omniture

January 16, 2007 08:00 ET Increases Online Performance Using Omniture

Leading Online Automotive Portal Selects Omniture to Make More Informed, Strategic Business Decisions

OREM, UT -- (MARKET WIRE) -- January 16, 2007 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that, a leading national online automotive portal, has selected Omniture SiteCatalyst® to optimize their online visitor experience. With Omniture solutions, is moving beyond basic analysis into a deeper understanding of how visitors interact with their site, where visitors are falling out and how to enhance site performance. For example, after deploying the Omniture solution, the company increased video viewing conversion by 65 percent in two days by identifying a link on the home page that was driving traffic away from the intended path.

"It is important for us to understand the paths customers are taking as they traverse our Web site so we can provide them with the easiest and most effective way to find the information they need," said Mike van Thiel, vice president of product development at "With Omniture's technology, we are not only provided with insight into how our visitors interact with our site, but we can also understand their behavior -- helping us determine the best ways to constantly drive high quality leads into our pipeline and align online performance with specific business objectives."

According to van Thiel, the executive management team accesses reports generated by Omniture solutions on a daily basis in order to make more informed, strategic business decisions. Van Thiel's team has already made adjustments and tweaks to their Web site design based on the information in SiteCatalyst reports. For example, after the company identified a link on their home page that appeared to be driving traffic away from their intended path, they modified the content and saw conversion increase by 65 percent in two days.

Prior to implementing Omniture solutions, was manually processing log file data -- a process that required a lot of time and resources. Van Thiel says with Omniture's intuitive, real-time Web analytics solution, everyone at the company is empowered with the ability to run custom reports on specific metrics they are responsible for monitoring -- no one spends time asking the development team for detailed information only a few people know how to find.

"A key to driving success in today's online marketplace is to more fully engage visitors during every site interaction," said Gail Ennis, senior vice president of marketing at Omniture. " is using Omniture to ensure their Web site reflects their customers' preferences to impact the bottom line."

About launched in 1996 as an online automotive portal designed to facilitate the research and purchase processes for consumers. provides objective third-party information along with best-in-class research tools. provides a platform for both Private and Professional automotive sellers to showcase their vehicles to a broad national audience. has been designed to provide a truly one-stop automotive shopping experience. Vehix has developed a unique marketing relationship with the largest cable television companies in the nation that has helped spur the growth of the site. Today, Vehix represents more than 1,500 dealers in over 60 markets, hosting a real-time, online inventory of new and used vehicles. Vehix is one of the most trafficked automotive resource websites on the Internet. It helps hundreds of thousands of individuals find the car of their dreams.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University™. Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard.

Note on Forward-Looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and future benefits of our service offerings. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst service, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, errors, defects, disruptions or other performance problems with our services, our ability to hire, retain and motivate our employees, our ability to collect customer data, the adoption of laws or regulations relating to the Internet or our operations, or interpretations of existing law, which could adversely affect our business; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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