August 10, 2011 06:05 ET

Velti Launches 5ml™

Award Winning Innovation for Creating Rich HTML Ads and Mobile Web Sites

SAN FRANCISCO, CA--(Marketwire - Aug 10, 2011) - Velti (NASDAQ: VELT), the leading global provider of mobile marketing and advertising technology, announced the launch of 5ml™, a new Web-based platform that allows brands and agencies to create rich HTML5-based ads and mobile websites. With a drag-and-drop interface, the platform's visual editor makes it fast and easy for someone who is non-technical to build HTML5 ads and mobile sites that provide customers with a native app-like experience.

"Velti's 5ml allowed us to create a compelling and interactive mobile site for the 'Milk Refuel Project,'" said Patrick Moorhead, SVP, group management director of mobile platforms at Draftfcb Chicago. "We see 5ml really helping us take advantage of mobile in our future campaigns. Going forward, we can now build mobile sites within a matter of hours, instead of weeks."

Velti's 5ml preview release won the Mobile Marketing Association's multi-vendor competition during the June 2011 Forum held in New York City.

"There is a tremendous amount of innovation taking place within the mobile marketing marketplace. At the MMA Forum in New York, we saw five leading mobile marketing companies present their solutions in the Pitch, a sponsored on-stage competition with the winner selected through audience text messaging votes," said Michael Becker, North America Managing Director of the MMA. "We congratulate Velti for winning the competition, and look forward to the exciting innovations that the participants and others are bringing to the marketplace."

Velti 5ml can be used independently, or integrated with the Velti mGage® SaaS platform to execute and measure complete mobile marketing campaigns. With the Velti mGage® platform, users can also optimize their mobile campaigns with deep insight into advertiser analytics and performance. Moreover, by integrating with Velti, agencies and brands can leverage the Mobclix ad exchange, which is the largest real-time bidding mobile ad exchange for buying and selling advertising impressions, and get instant access to 12.5 billion mobile impressions.

"HTML5 is unleashing a new generation of creative people," said Dimitrios Kontarinis, vice president of innovation at Velti. "Platforms such as 5ml are enabling a wave of innovative designers who don't have software coding skills to create mobile apps, sites and ads using the best features of every phone in unique ways, providing a dynamic experience for consumers."

Get started on your next mobile ad in minutes with Velti 5ml. Try it out at

About Velti
Velti is the leading global provider of mobile marketing and advertising technology and solutions that enable brands, advertising agencies, mobile operators and media to implement highly targeted, interactive and measurable campaigns by communicating with and engaging consumers via their mobile devices. The Velti platform, called Velti mGage®, allows customers to use mobile and traditional media to reach targeted consumers, engage the consumer through the mobile Internet and applications, convert them into customers and continue to actively manage the relationship through the mobile channel. Velti is a publicly-held corporation based in Jersey, and trades on the NASDAQ under the symbol VELT. For more information, visit

Velti®, the Velti logo, mGage® and 5ml™ are trademarks of Velti Plc.

© 2011 Velti USA, Inc.

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