SOURCE: Velti

Velti

April 19, 2011 13:20 ET

Velti Selected by Johnston Press plc to Deliver Mobile Marketing Campaigns to Its 10 Million Weekly Readers

One of the UK's Largest Circulation Newspaper Publishers Partners With Velti Across All 253 Titles

DUBLIN, IRELAND and SAN FRANCISCO, CA--(Marketwire - Apr 19, 2011) - Velti plc (NASDAQ: VELT) (AIM: VEL) a leading global provider of mobile marketing and advertising technology, today announced that it has entered into an agreement with Johnston Press plc to supply and manage premium mobile services including SMS applications. Velti won the contract following a competitive bid. It is the second major UK publisher to select Velti as a partner for premium mobile SMS services and other mobile features that are essential to retaining reader loyalty.

Johnston Press plc publishes 18 daily newspapers, 253 weekly newspapers, 297 local websites and a huge range of related specialist, locally focused print publications. Velti will supply the technology to support mobile premium rate interactions across the publisher's portfolio including The Scotsman and The Yorkshire Post. These interactions will include SMS applications for competitions, paid promotions and opt-in information alerts such as local information bulletins.

Velti's mobile CRM platform will enable Johnston Press plc to fully monetize these mobile interactions. The platform will manage all SMS traffic from the many promotions, puzzles and comments pages and allow Johnston Press plc to add to its opt-in database of valuable customer data and improve customer service for its readers.

Leila Palmer, head of enterprise revenue development at Johnston Press plc, said, "Our readers are increasingly consuming their news across a diverse range of media platforms. Our partnership with Velti will enable us to interact with our readers and build and develop new revenue streams."

Stephen Upstone, VP sales and business development across Europe for Velti, said, "Our work with Johnston Press plc will not only serve to provide benefits for the publisher's readers, but also increase loyalty and generate new revenue streams for the company itself. Velti has been operating in the mobile industry for over a decade, and this experience enables us to develop bespoke campaigns for our clients that benefit their bottom line."

About Velti

Velti is a leading global provider of mobile marketing and advertising technology and solutions that enable brands, advertising agencies, mobile operators and media to implement highly targeted, interactive and measurable campaigns by communicating with and engaging consumers via their mobile devices. The Velti platform, called Velti mGageTM, allows customers to use mobile and traditional media to reach targeted consumers, engage the consumer through the mobile Internet and applications, convert them into customers and continue to actively manage the relationship through the mobile channel. Velti has the ability to conduct campaigns in over 30 countries and reach more than 2.5 billion global consumers. Velti is a publicly-held corporation based in Jersey, and trades on the NASDAQ Global Select Market under the symbol VELT and the London Stock Exchange's AIM under the symbol VEL. For more information, visit www.velti.com.

About Johnston Press plc

Johnston Press plc is one of the top three largest local newspaper publishers in the UK and a major force on the Internet.

Our aim is to serve local communities across a variety of channels, providing access to local information. We have unique local content created by teams of local experts who believe that "Content is King." Our coverage of local stories and events is unrivalled across all media.

Knowing what our readers and viewers want allows us to have extensive local market penetration wherever we publish. Whether it is just a catch up on the local news, the breaking news story, the local sports results or even a nostalgic look back on recent history, the local community publisher is the first port of call for many whether it be in print or via digital channels.

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