SOURCE: Vendavo


October 25, 2016 08:00 ET

Vendavo Appoints International Business Development Executive as Chief Revenue Officer

New Business and Client Success Veteran Patti Poole Joins B2B Pricing and Sales Optimization Leader

MOUNTAIN VIEW, CA--(Marketwired - October 25, 2016) - Vendavo, a leading provider of margin and profit optimization solutions, today announced the appointment of strategic sales development and operational effectiveness veteran, Patti Poole, as chief revenue officer. Patti will be leading Vendavo's global sales organization, sales operations, and business consulting.

"Patti's experience accelerating growth and driving high-performing teams will be instrumental as we continue expanding our global customer base," said Bruno Slosse, president and CEO of Vendavo. "We are excited to add her commercial excellence, client success, and cross-functional partnering expertise to our growing team. She will be an invaluable asset in our efforts to bring the best opportunity to order experience to our Global 2000 B2B customers."

Poole has more than 20 years of cross-functional experience in high-tech and Software-as-a-Service (SaaS). Prior to joining Vendavo, Poole spent 10 years at Citrix Systems in various roles, most recently serving as the vice president of strategic development. During her time at Citrix, Poole led the EMEA sales organization for two years from Munich, Germany. Before that, she spent time in the U.S. as a senior sales executive consistently driving increased bookings of over 28% per year. Previously, she spent nine years at Sun Microsystems, serving in a variety of roles, including strategic alliances, business development, and sales and services.

"Vendavo's application suite not only drives value directly to the customer's bottom line, but also implements strategic business processes that enhance sales effectiveness and improve financial health," added Poole. "I am thrilled to join a company that prioritizes customer success and continued business innovation. Vendavo has a solid foundation with strong leadership and industry-leading products and I am excited to work with the team towards global growth."

About Vendavo

Vendavo harnesses the power of Big Data to generate actionable insights that enable businesses to sell more profitably. Our margin and profit optimization solutions help global customers make better data-driven decisions for pricing and sales effectiveness. Using cutting-edge analytics and deep industry expertise, Vendavo boasts the largest number of implementations for B2B enterprises in the industry, having helped more than 300 company divisions dramatically increase revenue, improve profit margins and maximize shareholder value. Located across the globe, Vendavo is the solution of choice for Global 2000 companies in industries such as chemicals, industrial manufacturing, high-tech, and distribution. Learn more at

Contact Information