SOURCE: Vendavo


October 27, 2015 08:00 ET

Vendavo Releases Pricing Analytics Application for Oracle Database In-Memory

B2B Pricing Leader Increases Application's Scale and Speed of Profit and Margin Insights

MOUNTAIN VIEW, CA--(Marketwired - October 27, 2015) - Vendavo, a leading provider of margin and profit optimization solutions, today announced the release of an advanced pricing analytics application that will run with the Oracle Database 12c and Oracle Database In-Memory. The application offers customers real-time analyses that connect large volumes of data, such as historical transaction data with external data sources, for more advanced pricing and margin analytics.

"As the volume of data increases, large B2B enterprises are looking to analyze internal and external data sets to pinpoint profit and margin opportunities," said David Hicks, Vice President, Worldwide ISV, OEM and Java Business Development, Oracle. "Vendavo's advanced analytical capabilities work with Oracle Database In-Memory to give better visibility into where margins and profitability can be improved. Organizations using this solution can have the scalability to tackle large and complex pricing analyses."

Vendavo and Oracle collaborated throughout the development process to create a solution that gives customers the power to analyze hundreds of millions of rows of transactional data in real time, allowing users to discover pricing insights and profit opportunities at the moment of action for vital decisions.

"Markets and businesses are changing every day in the modern world of Big Data," added Bala Tiru, Vice President, Product Management, Vendavo. "Our goal was to create an application that gives global B2B organizations control over pricing data from multiple sources, making strategic action possible. We are thrilled to have worked with Oracle to bring to market scalable solutions for profit and margin optimization."

Tiru will further discuss the pricing analytics application at Oracle OpenWorld in a roundtable session dedicated to ISVs to be held Wednesday October 28 at 2:00 p.m. in San Francisco's Palace Hotel. For more information on Oracle OpenWorld, click here.

About Vendavo

Vendavo harnesses the power of Big Data to generate actionable insights that enable businesses to sell more profitably. Our margin and profit optimization solutions help global customers make better data-driven decisions for pricing and sales effectiveness. Using cutting-edge analytics and deep industry expertise, Vendavo boasts the largest number of implementations for B2B enterprises in the industry, having helped more than 300 company divisions dramatically increase revenue, improve profit margins and maximize shareholder value. Located across the globe, Vendavo is the solution of choice for Global 2000 companies in industries such as chemicals, industrial manufacturing, high-tech, and distribution. Learn more at

About Oracle PartnerNetwork

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