SOURCE: Vendini, Inc.

Vendini, Inc.

December 09, 2013 12:00 ET

Vendini Launches All-in-One Festival Solution With RFID

Partners With Bristol Rhythm & Roots Reunion to Improve Guest Experience

SAN FRANCISCO, CA--(Marketwired - Dec 9, 2013) - Vendini, Inc. today announced a partnership with Birthplace of Country Music® (BCM), the parent organization of Bristol Rhythm & Roots Reunion. This partnership extends Vendini's all-in-one Festival Solution to include Radio Frequency Identification (RFID) technology with Vendini's ticketing, marketing and logistics solutions. RFID can be used with wristbands for guests, artists, staff and volunteers, to improve the festival experience and enhance festival revenue.

For the first time, festivals can look to one provider for their entire front and back office solution. From marketing, website, ticketing and order fulfillment, to credentialing, access control and contract management, Vendini is the only comprehensive solution for festivals.

"Festivals spend too much time managing multiple vendors and ensuring integrations work. By giving festivals one solution for all their access control needs, we let the festival focus on the festival itself," said Mark Tacchi, CEO of Vendini. "We are thrilled to partner with Bristol Rhythm & Roots Reunion, in the Birthplace of Country Music®, to bring an all-in-one solution including RFID to market."

"Working with Vendini will allow us to focus on improving our guest experience and growing our festival," said Leah Ross, Executive Director of Birthplace of Country Music®.

With the addition of RFID, Vendini provides complete access control for guests, artists, staff, and volunteers. Entry lines and concession lines move faster, improving festivalgoer satisfaction, taking a load off of festival staff, and lowering costs. Access points can be easily configured based on guest, artist, staff, and volunteer needs. Ticket fraud is reduced and customer service improved with the convenience of wristband registration. Individual registration gives the festival access to powerful data for all festivalgoers, not just ticket purchasers alone. With wristband fulfillment by Vendini, ticket to wristband exchange is eliminated, further reducing lines and freeing up staff. 

See http://www.vendini.com, for more information on Vendini's festival solution.

RFID tickets for next year's Bristol Rhythm & Roots Reunion are currently on sale at http://bristolrhythm.com/.

About Bristol Rhythm & Roots Reunion | Bristol Rhythm & Roots Reunion isn't just a music festival. It's an infectious, three-day music experience, bursting with creative passion, electricity, and soul. September 19-21, 2014 Historic Downtown Bristol, VA/TN will be amped to the beat of more than 20 stages and over 100 artists. For the month of December, Early Bird Weekend Passes are $40.

About Birthplace of Country Music® | Birthplace of Country Music® is a non-profit organization dedicated to preserving the music legacy of The Bristol Sessions and Bristol's significant role in recorded music history. The Birthplace of Country Music® Museum, A Smithsonian Institute affiliate is slated to open in August 2014. 

About Vendini | Vendini makes the business of live events simple. Thousands of organizations utilize Vendini's solutions for event promotion, ticket sales, box office management, and event logistics. The company's suite of applications includes a fully integrated marketing system to promote events via email and social networks like Facebook and Twitter, an event logistics software system to manage back office tasks, such as credentialing, equipment and contracts, and Walletini, a mobile app that allows ticket buyers to transfer tickets to friends and get paid back on their smartphones. Vendini counts many top arts, festivals, and sports venues among its customers. Vendini's corporate headquarters is located in San Francisco, with offices in Beverly Hills, Boston, and New York. For additional information about Vendini, visit http://www.vendini.com.