SOURCE: Vendini Inc.

Vendini Inc.

August 14, 2015 15:44 ET

Vendini Launches Mobile CRM App to Act as Day-of-Show Personal Assistant for Live Events

Vendini Releases Patron Connect to Let Live Event Venues See Patron Buying Habits and Preferences at a Glance, Gain Immediate Understanding of Customers and Set Actionable Tasks for Employees to Create and Foster Meaningful Relationships With Patrons

SAN FRANCISCO, CA--(Marketwired - August 14, 2015) - Today, Vendini, the company that makes the business of live events simple, officially announces Patron Connect -- a new mobile app aimed to dramatically improve day-of-show relationships between live event venues and their patrons, and help foster strong connections with these customers. The initial release will be available on iPad for Vendini Members running iOS 8 and later.

"Regardless of what type of live event you're having, the day of show can be absolute mayhem, which can make developing and fostering relationships between you and your patrons difficult," said Vendini CEO and founder Mark Tacchi. "Patron Connect will act as your personal assistant, automatically pulling data on your top patrons and VIPs. Spending habits, personal preferences, notes on patrons… all of this is designed to go one step further than existing CRMs, serving up this data in a quickly digestible and actionable way."

The new app allows event venue employees to instantly:

  • Identify their biggest fans, spenders and donors and prepare to deliver a truly personal VIP experience. Better patron experiences means more money in your pocket.
  • Glean valuable insight about customers like full details on transaction and donation history, add social media profiles, programming and personal preferences and more.
  • Receive notifications when these top customers arrive at an event (including seat location) in real time.
  • Collaborate with teammates to easily record and access notes and feedback on a tablet, and track all communication related to that patron, including emails, phone calls, frequency of contact and more.
  • Share any and all patron information across your team for those who need it, and restrict access for those who don't.
  • Give anyone a personal experience to help create the next generation of VIPs, cultivate future donors and boost moves management programs.

Patron Connect moves beyond the piles of data you typically need to sift through in CRM systems to serve just the essential information you need. The new app will give venues a serious leg up when it comes to connecting with their customers, fostering and maintaining those meaningful relationships that add to the bottom line.

"We realized that CRM systems simply didn't work for live events, so we developed something that was tailored specifically for our vertical," said Tacchi. "This is the first app in a series that we're releasing that are tailored for live events, and even for specific jobs within a live event venue."

About Vendini
Founded in 2001, Vendini makes the business of live events simple. Offering a full suite for the performing arts, live music, music festival and live event spaces, Vendini is helping thousands of venues increase revenue, collect valuable data and make running an event simple. In a world of endless single-use vendors, Vendini is the first company to offer one comprehensive solution for multiple aspects of live events including ticketing, marketing, fundraising, logistics and more. Vendini is based in San Francisco, CA, with offices in Petaluma, CA, Boston, MA, New York, NY, Knoxville, TN, and Vancouver, BC.

To learn more about what the Vendini solution can do for your live event organization, please visit: https://www.vendini.com/