SOURCE: Vendini Inc.

Vendini Inc.

January 13, 2015 13:00 ET

Vendini Sees Massive Growth Through Mobile, Announces Development of Full Line of Live Event Mobile Apps

The Deloitte Technology Fast 500 Company Sees 50 Percent Growth in Mobile Ticket Sales in 2014, Announces Development of Apps to Analyze Customer Data and Manage Different Aspects of Live Events

SAN FRANCISCO, CA--(Marketwired - Jan 13, 2015) - Today, Vendini, the company that makes the business of live events simple, announced the development of a new series of mobile applications that will be rolling out over the next year. These apps will cater to different users in the live event industry involved in promoting, producing, hosting and other operations in a variety of categories of live events.

As mobile has become an integral part of almost every field of business, the ticketing industry has been no exception. Since Vendini's launch in 2001, 25 percent of total ticket sales through the Vendini platform occurred in 2014, with a 50 percent spike in mobile ticket sales over the past year as well. It is because of this massive growth through mobile that Vendini is developing a new series of apps surrounding a number of different aspects of live events.

The first app, Patron Connect, will be launched in spring of 2015 and will give event staff the ability to find, understand and take action with their top customers, including donors. The app will aggregate data to create easily accessible profiles on an organization's most loyal patrons -- from spending patterns and amounts, to personal tastes, to interactions with staff -- all on a sleek and user-friendly mobile application developed for iOS.

Patron Connect will also allow Vendini Members to:

  • Identify their biggest fans, spenders and donors and prepare to deliver a truly personal VIP experience.
  • Glean valuable insight about customers like full details on transaction and donation history, add social media profiles, programming preferences and more
  • Receive notifications when these top customers arrive to an event (including seat location), sell tickets to future events and accept donations -- all in real time.
  • Increase wallet share with customers.
  • Give anyone a personal experience to help create the next generation of VIPs, cultivate future donors and boost moves management programs
  • Easily record and access notes / feedback on a mobile device, and track all communication related to that patron, including emails, phone calls, frequency of contact and more.

"With Patron Connect, we're giving our Members an entirely new way to manage and nurture relationships with customers and donors," said Vendini CEO and Founder, Mark Tacchi. "Rather than hiring someone to cull data from a complicated and expensive system, we're giving organizations an intuitive app that brings powerful customer information right to their mobile devices. It's like having an assistant giving you facts and statistics about your customers, right by your side at all times. And Patron Connect is just the beginning -- we're excited to roll out this new set of apps across a variety of use cases, specifically designed for different operations of the event industry." 

To learn more about what the Vendini solution can do for your live event organization, please visit: https://www.vendini.com/

About Vendini

Founded in 2001, Vendini makes the business of live events simple. Offering a full suite for the performing arts, live music, music festival and live event spaces, Vendini is helping thousands of venues increase revenue, collect valuable data and make running an event simple. In a world of endless single-use vendors, Vendini is the first company to offer one comprehensive solution for multiple aspects of live events including ticketing, marketing, fundraising, logistics and more. Vendini is based in San Francisco, CA, with offices in Boston, MA, New York, NY, Knoxville, TN, and Vancouver, BC.