SOURCE: Vendini Inc.

Vendini Inc.

September 11, 2012 09:00 ET

Vendini Signs Definitive Agreement to Acquire Dataflow Workspace Software to Create Powerful Solutions for Event Management

Deal With Top Logistics Provider for Music Festivals Aims to Change How Events Are Managed

SAN FRANCISCO, CA--(Marketwire - Sep 11, 2012) - Vendini, the leading cloud based ticketing company in the nation, today announced that it has entered into a definitive agreement to acquire Dataflow Workspace, the flagship software product from Dataflow Enterprises, a leading provider of software that manages the logistics of music festivals and other events. The acquisition will create a powerful turnkey solution for promoters who want end-to-end management of customer ticketing and back-office logistics that will save them time and money.

Dataflow's brand and impressive market penetration in the festival arena underscores Vendini's strategic push to form key relationships and provide five-star comprehensive event management. Dataflow is the recognized expert when it comes to helping promoters manage the back-office logistics of an event, such as credentialing, catering, stage equipment, contracts and much more.

"No other ticketing company provides a solution for complete end-to-end management of an event. That's why Vendini is now poised to become an even bigger leader in the industry," said Robby Black, CEO of Dataflow, who with several other former Dataflow employees is joining the Vendini team. "With this move, we are positioned to accelerate our growth and extend into other markets."

Vendini will continue to offer Dataflow for festivals and extend support to Vendini's customers in arts, concerts and sports. Dataflow will also continue to be sold as stand-alone software as well as integrated with the rest of the Vendini system, which is used by thousands of organizations for event promotion, ticket sales and box office management.

"Vendini's customers are looking for a turnkey solution that will increase efficiency and help support their growth," said Mark Guarnera, Executive Vice President at Vendini. "Now we have a wider platform to offer them, connecting their back office with their box office."

Vendini looks forward to continuing to have Dataflow Workspace serve the largest music festivals in the country, including Burning Man, Bonnaroo Music and Arts Festival, Forecastle, Outside Lands, and Coachella to name a few.

VENDINI | Vendini is the leader in cloud based event ticketing and logistics software. Thousands of organizations utilize Vendini's solutions for event promotion, ticket salesbox office management and event logistics. The company's suite of applications includes a fully integrated marketing system to promote events via email and social networks like Facebook and Twitter, an event logistics software system to manage back office tasks, such as equipment and contracts, and Walletini, a mobile app that allows ticket buyers to transfer tickets to friends and get paid back on their smartphones. Vendini counts many top arts, concerts, festivals and sports venues among its customers. Vendini's corporate headquarters is located in San Francisco, with offices in Beverly Hills, Boston, Chicago, and New York. For additional information about Vendini, visit http://www.vendini.com.