SOURCE: Vendio Services, Inc.

August 03, 2005 09:00 ET

Vendio™ Launches Open Beta of Dealio™, New Comparison Shopping Toolbar

Leading Online Sales Management Provider Offers Free Product Listings for Online Merchants

SAN BRUNO, CA -- (MARKET WIRE) -- August 3, 2005 -- Vendio™, a leading provider of sales management and merchandising services for online sellers, today announced the open beta availability of Dealio™, its new downloadable comparison shopping toolbar, available for download at The Dealio Toolbar will initially provide coverage for a wide range of consumer electronics products from online merchants of all sizes, with additional product categories added in the coming months. Vendio accepts product listings from online merchants at no charge and aims to provide the most comprehensive and robust comparison shopping service. The Dealio Toolbar has already attracted scores of online retailers during its closed beta program, including major brands such as Sony©, Wal-Mart®, Target,©, Circuit City©, Dell™, Best Buy©,© and CompUSA©. The Dealio Toolbar is not spyware or adware -- it does not record consumers' individual Web movements or adversely affect system or Internet connection performance, and it does not generate pop-ups or any other advertising on a consumer's computer. Interested merchants are invited to visit for more information and to register for free as a Dealio merchant partner.

Unlike existing comparison shopping websites, the Dealio Toolbar travels with consumers while shopping for products online, providing related comparative shopping data along the way. The Dealio Toolbar therefore provides consumers the best deals with less effort and gives merchants more contextual and timelier opportunities to reach truly qualified buyers with precise product offerings. The process is entirely democratic, since merchant product inclusion is free and product search results are listed by lowest total price first, including tax and shipping. Most other comparison shopping solutions provide only paid product listings and drive consumers to the merchants who are paying the most, not necessarily those providing the best value to the consumer. This practice often confuses consumers and generates less qualified leads to merchants.

"We've been the leading innovator and third-party provider of online sales management services to the eBay seller community and other online merchants for many years, and we have an enormous opportunity to create a fair and uniquely powerful comparison shopping experience," said Rodrigo Sales, CEO and founder of Vendio. "We are taking a long-term approach to creating value for both consumers and merchants. Our initial focus on providing thorough coverage of consumer electronics, which most consumers purchase on an annual basis, enables us to gain valuable experience to grow the core technology while providing measurable return to merchants in this competitive retail market."

"We're excited by the prospects of Dealio's new shopping search system, and look forward to utilizing it as a new source of qualified leads on the Web," said Jeremy Conant, Marketing Manager at OneCall, a leading consumer electronics retailer. "In our experience, a consumer who is comparing prices is far along in the buying process, and the right deal presented at the right time is likely to result in a conversion. Dealio's browser-based tool will help us present our offers to the most targeted prospects at the most critical moment."

The Dealio Toolbar is free to consumers and is quick and easy to install and use. After downloading and installing the Dealio Toolbar, the user sees the Dealio logo added to the navigation bar near the top of the their browser. Dealio requires no additional space on the screen during normal browsing, unlike other toolbars. Once a user locates a specific item while shopping online, however, the Dealio Toolbar automatically alerts the consumer to the lowest prices on the Web for that item. The Dealio™ Toolbar brings prices to the consumer, thereby eliminating the need to spend the time required to visit a comparison shopping site and conduct a product search. Clicking on the "alert" in the navigation bar opens a sidebar within the browser window, which provides the consumer with a list of alternative sites where they can purchase the same product and the related prices, complete with tax and shipping to their zip code. Key features of the Dealio Toolbar are listed below:

--  The Dealio Toolbar minimizes so that it is invisible during normal
    browsing so it does not take up space in the user's browser; it only
    appears when needed
--  Users can conduct "Manual" searches by entering a specific product
    make and model, or a general category term like "plasma TV" or "digital
--  Clicking on a given listing from the Dealio™ Toolbar's search
    results takes the consumer to the specific product page of the merchant in
    question, where buyers can not only purchase the product, but view product
    details, warranty information, and merchant information
--  By entering their zip code, which is stored on their computer, a
    consumer can see the total "true" price of any product, including tax and
--  The Dealio Toolbar automatically remembers a consumer's last 50 items
    viewed, for easy, one-click retrieval of a given consumer's common searches
About Vendio

Vendio Services, Inc. (formerly AuctionWatch) enables businesses of all sizes to leverage the distribution potential of the Internet through its suite of sales management and merchandising services. The company helps businesses efficiently promote, sell, and distribute their products online by automating and managing every element of the online sales process including inventory management, online store creation, merchandise placement on both fixed price and auction marketplaces, customer communication, and order fulfillment.

Vendio was founded in January 1999 and is the independent leader in the online sales management space. Each month, tens of thousands of small businesses utilize Vendio's sales management and merchandising services to sell nearly $50MM of products on both their own branded stores as well as the Web's leading marketplaces. The company is privately held, recently celebrated their third year of profitable growth, and is headquartered in Silicon Valley with offices in Eastern Europe.

Vendio, Dealio and Dealio Toolbar are trademarks of Vendio Services, Inc. All other trademarks and registered trademarks are the property of their respective owners, without intent to infringe.

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