WELLESLEY, MA--(Marketwire - Feb 5, 2013) - Venmark International has published a new white paper describing a small business B2B marketing approach that stimulates the interest of editors, generates extensive link-popularity for better organic search engine placement, and reaches OEM customers, distributors, and end-users directly.
The Marketing Logic for Small B2B Companies white paper describes a marketing approach that arouses interest in products by providing solutions for customers, produces content for editors and bloggers, generates web traffic and sales leads, and improves organic search engine positioning. The focus of this white paper is the role of product publicity in web marketing today.
Henry Ford said, "If I asked people what they wanted, they would have said faster horses." Just as the automobile provided a new faster solution for transportation versus horses, the Marketing Logic for Small B2B Companies white paper explains how product publicity lets small companies offer prospective B2B customers solutions they otherwise might not have known about.
The Marketing Logic for Small B2B Companies white paper is available free from www.venmarkinternational.com.
About Venmark International
Founded in 1977 by Steven M. Stroum, who created a "small business-friendly" business model and "editor-friendly" approach to product news releases, Venmark specializes in publicizing products and product applications. Today, many editors look to Venmark for all types of product information.
In recognition of Venmark's contribution to the growth of small companies, Mr. Stroum was selected to serve on the Commonwealth of Massachusetts Small Business Task Force and was later appointed one of 18 Small Business Advisors to the Governor of Massachusetts. He also served on the Norbert Weiner Forum at Tufts University to study the impact of technology on society and SBANE (Smaller Business Association of New England) Board of Directors as Publicity Advisor.
Steve Stroum, a seasoned product publicist, marketer, and entrepreneur, has been featured in INC Magazine, Sales and Marketing Management Magazine, Marketing Magazine, OMNI Magazine, USA Today, Businessweek, The Christian Science Monitor, Boston Globe, Boston Herald, Middlesex News, and San Francisco Chronicle. He has been guest lecturer at Babson College, Boston College, MIT, and Northeastern University, has appeared on numerous radio and television programs.