Vitria Technology, Inc.

September 06, 2011 08:33 ET

Ventana Research to Introduce Service Assurance 2.0

Discuss How Operational Intelligence Can Optimize the Customer Experience, Reduce Customer Churn, & Maximize Revenue

SUNNYVALE, CA--(Marketwire - Sep 6, 2011) - Richard Snow, Vice President & Research Director of Ventana Research, Inc., will be presenting an upcoming webinar hosted by Vitria Technology, Inc. on Tuesday, September 20, 2011 at 11:00 AM (EDT). The webinar will cover new strategies for communications service providers to improve customer experience management through greater visibility into customer and network data. The webinar will address the improved delivery of services through the combination of real-time customer data and network data to gain insight into the total customer experience and to resolve problems before customers are impacted.

A widely published customer service author and industry researcher, Richard Snow has specialized in delivering customer care and billing solutions for communications service providers, and several multi-channel contact centers for organizations in both the public and private sectors. In addition to his core coverage areas, Snow leads Ventana's research in exploring the people, process, information, and technology issues behind customer operations management, contact center management, and customer experience management. The webinar will be moderated by Adrian Pasciuta, Customer Experience Management Technical Director at Vitria.

Operational Intelligence is an emerging form of real-time analytics, delivering visibility and insight into business operations so that companies can immediately react to key business events with optimized decisions. Operational Intelligence delivers real-time intelligence that can be used to address customer experience management issues. Operational Intelligence solutions integrate existing technologies with new analytical tools to enable business managers and executives to keep up-to-date with the speed of business and improve their customers' end-to-end experiences.

Webinar Details:

Date: Tuesday, September 20, 2011
Time: 11:00 AM (EDT)
Duration: 1 hour
Registration Link:

Additional Resources:

Vitria Website
Vitria Blog
Vitria on Twitter

About Vitria
Vitria Technology, Inc. provides the industry's leading Operational Intelligence suite, empowering partners and customers alike to develop innovative Operational Intelligence solutions to analyze business activities in the proper context and take real-time action. The result is faster, better decision-making. With a rich heritage as a technology pioneer, Vitria's award-winning process integration solutions provide the backbone for many Global 2000 companies' mission-critical business processes. Vitria has customers in North America, South America, Europe, Asia, and Australia.

Contact Information

  • Kirsten Barrera
    Vitria Technology, Inc.
    (408) 212-2719