Kinaxis Corporation

Kinaxis Corporation

March 13, 2007 08:00 ET

Venture Selects Kinaxis RapidResponse to Improve Response Times to Continuous Change in Customer Demand

World Leading EMS Provider Builds Global Response Management Capabilities to Optimize Customer Service

OTTAWA, ONTARIO--(CCNMatthews - March 13, 2007) - Kinaxis™ Inc., the leading provider of an on-demand Response Management service for visibility and coordination to drive rapid response to constant change across global supply networks, today announced that Singapore-based, Venture Corporation Limited, one of the world's largest Electronic Manufacturing Service (EMS) providers, has chosen to deploy RapidResponse™ at each of its 7 manufacturing sites, and has completed the first implementation at its Johor Bahru, Malaysia location.

With sales of S$3.2 billion (US$2 billion) and Fortune 500 customers including Hewlett Packard, IBM and Agilent among others, Venture ranks high in managing the value-chains of leading electronics companies, offering a full-range of design, manufacturing, testing and fulfillment services. To maintain and improve upon its progressive operating environment - a distinguishing factor for the organization within the competitive EMS arena - Venture will employ Kinaxis RapidResponse to increase its speed and effectiveness in meeting constant supply, demand, capacity and product changes.

RapidResponse will allow Venture to enhance its business simulation and response capabilities, reducing reaction time from days to hours. Impact analysis and/or simulation of changes, in particular customer order changes, can take highly trained specialists over a day to perform using traditional ERP and supply chain planning tools. By leveraging real-time data pulled directly from Venture's ERP system, RapidResponse's modeling capabilities will allow those supply chain participants dealing directly with the issue at hand to instantly and independently develop, share and simulate countless "what-if" alternatives to evaluate the impact of proposed changes and ultimately drive quick, effective resolution.

The flexibility of RapidResponse in integrating data from various sources and different formats to present it as a single aggregated view, will enable global visibility among different plants, product groups, projects and functions; therefore offering comprehensive information on which to base decisions. When faced with a change, front-line staff can quickly determine a reliable action plan that best meets customer requirements as well as internal operations performance objectives.

"RapidResponse, integrated with our global ERP system, will provide us with dynamic decision-making support and an ability to drive down response times," said Mr. JK Han, CIO of Venture. "RapidResponse serves our ambition of offering the highest level of customer satisfaction, supported by swift communication and decisive action."

Kinaxis' streamlined deployment process and proven expertise and experience with ERP integration reinforced the proposition of a short, low-risk implementation. With the initial deployment in Malaysia now complete, Venture anticipates realizing a very attractive time-to-value cycle. And the value received, particularly from a global visibility and multi-enterprise management perspective, will deepen as it progresses with its multi-site implementation plans, likely to be completed in the next 9 months.

"Our technology empowers people with the information and tools needed to manage at the moment," said Randy Littleson, vice president of marketing at Kinaxis. "In utilizing RapidResponse, users across Venture's global operations will be able to get the information they need, when they need it, to the people who need it, so they can work interactively and quickly to make the best decision for both the company and the customer."

About Kinaxis

Kinaxis delivers an on-demand Response Management service for visibility and coordination to drive rapid response to constant change across global supply networks, resulting in breakthroughs in customer service and operating performance. Kinaxis RapidResponse combines multi-enterprise visibility, collaborative "what-if" analysis and rapid decision support to empower front-line staff at brand owners and manufacturers to take quick and effective action when faced with constant changes in demand, supply and product. Global leaders such as Casio, Honeywell, Jabil, Raytheon, Solectron and Benchmark Electronics use Kinaxis RapidResponse to empower their supply networks with superior responsiveness and gain competitive advantage. For more information, visit the Kinaxis web site at or the company's blog at

Copyright (C) 2007 Kinaxis Inc. All rights reserved. Kinaxis, the Kinaxis logo, RapidResponse, on-demand RapidResponse service, Active Spreadsheets, AlwaysOn Analytics, RapidResponse Live Scorecard, and Resolution Engine are trademarks of Kinaxis Inc. All other brands and product names are trademarks or registered trademarks of their respective companies.

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