SOURCE: Taptica

Taptica

May 10, 2016 09:00 ET

VentureBeat Roadshow to Discuss Uniting Product and Marketing Teams for Mobile Strategy Success

Pinterest, Glassdoor and More Speaking at Taptica Sponsored Event

NEW YORK, NY--(Marketwired - May 10, 2016) - Taptica, a global end-to-end mobile advertising platform that helps the world's top brands reach their most valuable users with the widest range of traffic sources available, today announced that it will sponsor the VentureBeat Roadshow at The Village, which is located at 969 Market Street in San Francisco, CA on Thursday, May 19, from 5-8 p.m. PDT.

"By supporting the VentureBeat roadshow, we hope to shift the conversation away from competition to collaboration that can unlock brands' full mobile potential," said Hagai Tal, CEO of Taptica. "The roadshow will encourage a dialogue about the gaps that exist across departments and how to address them to increase revenue and mobile user engagement."

The event will focus on eliminating silos between mobile product and marketing teams, and will discuss how disparate conversations between these teams remain a major issue. Speakers will include:

  • Casey Winters, Product Lead, Growth, Pinterest
  • Rob Sturtz, Mobile Product Leader, Glassdoor
  • Stewart Rogers, Director, Marketing Technology, VentureBeat Insight
  • Jeremy Wacksman, Vice President, Marketing and Product, Zillow

"The goal of this event is to provide deep context, to deconstruct key issues around siloed mobile teams and to help executives make smarter decisions on mobile strategies moving forward," said Aaron Golden, CRO, VentureBeat.

Attendees will hear from leading mobile marketers, growth executives and product veterans through case studies, VB Insights and networking with industry peers. All attendees will also receive a free copy of VB Insights latest report, which reveals the current and future state of holistic mobile marketing and product management.

All proceeds from the event benefit Sleep Train Foster Kids, a program of the Ticket to Dream Foundation™, a recognized 501(c)(3) nonprofit that was created in 2008 to make a positive impact on the lives of thousands of foster children in need.

To register for the event, please click here: http://bit.ly/VBroadshow 

About Taptica

Taptica is a global end-to-end mobile advertising platform that helps the world's top brands reach their most valuable users with the widest range of traffic sources available today, including social. Our proprietary technology leverages big data, and combined with state-of-the-art machine learning, enables quality media targeting at scale. Taptica creates a single arena in which brands can scale and engage more relevantly with mobile audiences, staying ahead of the competition. We work with more than 450 advertisers including Amazon, Disney, Facebook, Twitter, OpenTable, Expedia, Lyft and Zynga. Taptica is headquartered in Israel with offices in San Francisco, New York, Boston and Beijing. Taptica International Ltd. is traded on the London Stock Exchange (AIM: TAP).

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