SOURCE: VeraCentra

January 27, 2010 10:17 ET

VeraCentra Helps Marketers Win High Value Customers

Executive Briefing Seminar Provides Innovative Ways to Engage Today's Customers

NAPA, CA--(Marketwire - January 27, 2010) - VeraCentra, Inc., an innovative leader of on demand marketing software and services, will be hosting an Executive Briefing and Breakfast seminar, "Winning High Value Customers," to provide area marketers with practical insight, strategies and tools for creating differentiated customer experiences and building better customer relationships.

"Winning High Value Customers" Executive Briefing and Breakfast
Friday, February 5, 2010
7:30 to 9:00 a.m.
Hyatt Regency Hotel
1333 Bayshore Highway
Burlingame, CA

Hosted by VeraCentra President and Founder Constance Hill and John Todor, Ph. D., Managing Partner of The Whetstone Edge, the session will address how a confluence of events has reshaped customer behavior causing marketers to re-evaluate their retention and acquisition strategies. The pair will help marketers understand why the buying behavior of the twenty-first century customer is critical for companies looking for sustainable and profitable growth. This briefing will help marketers calibrate their strategies to new customer behaviors and will provide practical tactics marketers can quickly deploy.

Discussion topics include:

--  Competing with Differentiated Customer Experience
--  New Approaches to Building Customer Relationships
--  Overcoming Organizational Roadblocks
--  Adapting Quickly to Change
To register for the event, please key in your contact information at

About The Whetstone Edge

The Whetstone Edge is an analyst/consulting firm that evaluates how change and innovation impact what customers value and how they make decisions. Based on these insights we advise client companies on how to align their business practices to optimize the building of customer equity. We have developed a psycho-economic framework which guides out strategies and tactics in enhancing customer engagement and customer experiences and customer relationships.

About VeraCentra

Offering the first on demand business intelligence solution designed specifically for marketers, VeraCentra helps marketers succeed in an increasingly competitive marketplace by providing marketing intelligence software and automated multi-channel communication systems. VeraCentra enables marketers to harness vital marketing data for fast analysis that fuels smart decisions. VeraCentra also helps marketers easily execute relevant communications that increase customer engagement levels and drives profitable customer relationships. VeraCentra's subscription based software provides affordability and low risk entry into sophisticated marketing systems.

VeraCentra literally translates to 'true center,' mirroring the firm's goal to help marketers uncover the truth about the needs and behaviors of their customers, and formulate, execute and measure new customer centric marketing strategies based on deep customer knowledge. Successfully delivering cross channel marketing services since 1988, VeraCentra is trusted by national brand leaders including Costco Wholesale, Intuit Software and Johnson and Johnson. For more information please visit or call (707) 224-6161.

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