Verb Exchange Inc.

Verb Exchange Inc.

September 17, 2008 09:30 ET

Verb Exchange Inc. Announces New Marketing Channel Initiatives for Tabrio™

Tabrio™ to focus on expatriate communities and increasing contextual ad content for consumers

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Sept. 17, 2008) - Verb Exchange Inc. (TSX VENTURE:VEI) -

Announcement Highlights:

- Tabrio™ opens emerging market portal partnership

- Affiliate Network momentum increases

- New publishing networks added to advertising channels

Verb Exchange Inc. is pleased to announce several new marketing channel initiatives for Tabrio™, Verb's communications service that allows users to voice call and text globally from anywhere they choose.

Verb Exchange has entered into a partnership with SA Reunited for Tabrio™. SA Reunited, an online portal joining over 700,000 South Africans globally on the biggest South African social network on the planet, will offer Tabrio™ to its entire online community.

"Tabrio™'s ease of use and steeply discounted international long distance and two-way text (SMS) delivery rates make it the perfect communications tool for SA Reunited's massive expat community, allowing them to stay connected to their family and friends overseas," said Aron Buchman, President, Verb Exchange.

Verb Exchange also announces the launch of Tabrio™'s Affiliate Program through the OfferForge Affiliate Network. OfferForge reaches over 135,000 web, search and blog publishers, and is owned by ForgeBusiness, a leader in the affiliate marketing industry. The Affiliate Program allows Verb Exchange to buy media for Tabrio™ on a cost per subscriber basis and as such is a highly cost effective method of acquiring consumers.

In addition, Verb Exchange announced the following advertising publisher inventory acquisition, which allows Tabrio™ to deliver revenue generating quality advertising to Tabrio™ users online and through mobile platforms:

AdMob - a mobile advertising marketplace that connects advertisers with mobile publishers.

Rubicon Project - Rubicon aggregates stats and other data on all of Tabrio™'s website ad publishers and helps profile the how and when to place ads from each individual network, by demographic, geographic location and context.

Suite 66 - Suite 66 provides solutions by carefully selecting qualified online publishers. Suite 66 then provides customized recommendations on how to reach your target in the most effective manner. By aggregating similar content into specific niches, Suite 66 creates advertising programs that deliver results.

"When evaluating any partnership, it's important to choose a partner that will maximize revenue potential. This is our top priority. We believe our knowledge of the properties we work with is the key to maximizing their revenue. We make a point of understanding each partner's unique needs and their unique selling proposition," said Jay Mitchell, Director of Sales, Suite 66.

"We now are initiating the next phase of our business model, growing our user base in relevant expatriate verticals and gathering consumer data to allow us to accurately vend opt-in ad content and monetize this efficiently," said Craig Goldenberger, CEO, Verb Exchange.

To use Tabrio™ Mobile, visit and follow the simple instructions to begin calling. New users receive a $5 US credit, the equivalent of approximately 100 international minutes or text messages.


Mobile media is among the fastest growing sectors in the digital media space today. Unlike any other service of its kind, Tabrio™ allows users to voice call and text globally from anywhere they choose. Tabrio™ does it all at steeply discounted prices. With crystal-clear quality for international calling and global text messaging, our contact management allows users to easily access contacts from any computer or mobile phone anywhere on the planet.

For advertisers, proprietary analytics technologies precisely target users with relevant ads based on detailed geographic, demographic and psychographic profiles. For more information please visit:


Verb Exchange Inc. (TSX VENTURE:VEI) is redefining mobile and online digital media communications. Global users can use our low-cost high-quality communications platforms on their desktop, web and/or mobile phones. In 2007, Verb Exchange was recognized as Canada's #1 technology company by Backbone Magazine, and by Business In Vancouver as first on its list of the 'Top 100 Fastest Growing Companies in BC'. For more information, see:

Statements included in this announcement, including statements concerning our plans, intentions and expectations, which are not historical in nature are intended to be, and are hereby identified as, "forward-looking statements" for purposes of the safe harbor provided by Section 21E of the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by words including "anticipates", "believes", "intends", "estimates", "expects" and similar expressions. The company cautions readers that forward-looking statements, including without limitation those relating to the Company's future operations and business prospects, are subject to certain risks and uncertainties that could cause actual results to differ materially from those indicated in the forward-looking statements.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of the content of this news release.

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