Verb Exchange Inc.

Verb Exchange Inc.

October 21, 2008 09:29 ET

Verb Exchange Inc. Provides Progress Update

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Oct. 21, 2008) - Verb Exchange Inc. (TSX VENTURE:VEI) -

Announcement Highlights:

- Strong Viral Subscriber Growth being experienced in South America, Northern Europe, India and China.

- Conversion rates exceeding internal projections and below budgeted costs.

- Page views per visitor and ad impression steadily increasing.

Verb Exchange Inc. is pleased to announce that many of our Tabrio™ Key Performance Indicators continue to exceed and outperform internal projections.

Acquisition cost per subscriber is below budget and conversion rates are higher than anticipated. The adoption translates in higher unique page views, more return visitors and increase in the frequency of usage of the Tabrio™ applications (Mobile, Online, Desktop and SMS). The direct result is a steady increase in the number of advertising impressions delivered, which translates to additional revenue and higher gross margins.

Significant viral growth is still being experienced in India, South America and Northern Europe.

In addition, page views per visitor have more than doubled and time on site has dramatically increased over the last few weeks resulting in an increasing amount of ad impressions on the website.

Subscriber time on Tabrio™ continues to increase and call and text volume are climbing, a key indicator to the quality and satisfaction of service that Tabrio™ is providing to subscribers.

Craig Goldenberger states, "We are very pleased with the strong viral uptake in emerging markets that are crucial to the success of our business model. We are growing our subscriber base quickly and most importantly below budget. With our week over week uptake increasing as is, we should have a major subscriber milestone to announce before year end."


Mobile media is among the fastest growing sectors in the digital media space today. Unlike any other service of its kind, Tabrio™ allows users to voice call and text globally from anywhere they choose. Tabrio™ does it all at steeply discounted prices. With crystal-clear quality for international calling and global text messaging, our contact management allows users to easily access contacts from any computer or mobile phone anywhere on the planet.

For advertisers, proprietary analytics technologies precisely target users with relevant ads based on detailed geographic, demographic and psychographic profiles. For more information please visit:


Verb Exchange Inc. (TSX VENTURE:VEI) is redefining mobile and online digital media communications. Global users can use our low-cost high-quality communications platforms on their desktop, web and/or mobile phones. In 2007, Verb Exchange was recognized as Canada's #1 technology company by Backbone Magazine, and by Business In Vancouver as first on its list of the 'Top 100 Fastest Growing Companies in BC'. For more information, see:

Statements included in this announcement, including statements concerning our plans, intentions and expectations, which are not historical in nature are intended to be, and are hereby identified as, "forward-looking statements" for purposes of the safe harbor provided by Section 21E of the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by words including "anticipates", "believes", "intends", "estimates", "expects" and similar expressions. The company cautions readers that forward-looking statements, including without limitation those relating to the Company's future operations and business prospects, are subject to certain risks and uncertainties that could cause actual results to differ materially from those indicated in the forward-looking statements.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of the content of this news release.

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