Verb Exchange Inc.

February 26, 2008 12:54 ET

Verb Exchange Unveils Tabrio Brand; Offers $5US in Free Calls

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Feb. 26, 2008) - Verb Exchange Inc. (TSX VENTURE:VEI), a leading provider of innovative communication experiences, today announced the rebranding of its flagship product, CoPilot Console, as Tabrio.

Tabrio is a mobile, web and online application that provides very low-cost long distance calling, SMS and IM rates, subsidized by targeted, profile-driven advertising.

The rebranding is a continuation of the Company's aggressive expansion into digital media marketing, driven by the successful beta release of Tabrio in late 2007. The recently closed beta ultimately involved over 3,000 users worldwide, using over 30,000 calling minutes in just four weeks.

Said Aron Buchman, President, Verb Exchange, "As a single service that provides cross-platform long distance calling, texting and instant messaging, Tabrio is incredibly feature-rich. The new brand needed to be broad enough to reflect this, while still evoking the user experience: an easy, fun, inexpensive way to communicate. We think it succeeds admirably."

The Tabrio name was developed in association with Heckler and Associates, a Seattle, Washington-based branding agency with a 39-year track record of creating some of the world's most famous brands, including Starbucks, Visio, and New Balance.

Verb Exchange is now focused on integration and testing of Tabrio's multi-platform adserver. Sophisticated advending technology will enable advertisers to reach Tabrio users based on rich demographic and psychographic profiling, as well as to deliver regional campaigns using location-based targeting.

Tabrio is scheduled for commercial availability in early 2008. The Company is offering $5 USD in free calls to anyone who registers between now and the final release. To register, visit

Verb Exchange is also pleased to announce that its shares have been accepted for listing and are now trading on the Frankfurt Stock Exchange, under the trading symbol 3CK (ISIN CA92335R2028). The listing furthers the Company's initiative to broaden investor awareness in support of Tabrio's Western European user base.

The Frankfurt Stock Exchange, which offers fully electronic-trading facilities, is the largest of eight German stock exchanges and ranks amongst the NYSE, NASDAQ and London Stock Exchanges as one of the largest in the world. For more information on the Frankfurt Stock Exchange, visit

About Verb Exchange:

Verb Exchange Inc. (VEI) is a digital communications company that provides new media marketing opportunities to advertisers through proprietary mobile, web and desktop communication platforms. Users benefit from simplified communications over their existing systems, enjoying industry-leading call quality, cost-effective long distance rates, international text and instant messaging (IM), and search capabilities, delivered over VEI's telecom-grade infrastructure. For advertisers, leading-edge analytics, profile tagging and contextual ad-serving technology combine to create the ultimate relationship marketing platform.

In 2007, VEI was recognized as Canada's #1 technology company by both Backbone Magazine and The Globe and Mail, as measured by year-on-year revenue growth. Business in Vancouver listed VEI as #1 on its list of Top 100 Fastest Growing Companies in B.C., based on percentage growth in revenue between 2002 and 2006.

Statements included in this announcement, including statements concerning our plans, intentions and expectations, which are not historical in nature are intended to be, and are hereby identified as, "forward-looking statements" for purposes of the safe harbor provided by Section 21E of the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by words including "anticipates", "believes", "intends", "estimates", "expects" and similar expressions. The company cautions readers that forward-looking statements, including without limitation those relating to the company's future operations and business prospects, are subject to certain risks and uncertainties that could cause actual results to differ materially from those indicated in the forward-looking statements.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of the content of this news release.

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