SOURCE: Veria TV

Veria TV

May 23, 2011 17:16 ET

Veria™ TV and Whole Foods Market® Partner to "Unlock The Taste Of Summer"

Promotion to Feature Cooking Tour With Star Chef Andrea Beaman

NEW YORK, NY--(Marketwire - May 23, 2011) - VeriaTV, the leading wellness and healthy lifestyle television network, is partnering with Whole Foods Market's North Atlantic and Northeast Regions® (NASDAQ: WFMI) to create a two-week June/July promotion titled "Unlock The Taste Of Summer." Financial terms were not disclosed.

Veria and its interactive website, Veria.com, will encourage the online submission of nutritious, easy-to-prepare recipes to win a shopping spree at Whole Foods Market. All entrants will receive a free e-mail cookbook of summer dishes by the network's star chef Andrea Beaman, host of Veria's award-winning cooking show, "Fed Up!" and coupons for a bottle of Honest Tea.

In addition, Veria and Austin, Texas-based Whole Foods Market are teaming for an ambitious Northeast/North Atlantic promotion involving 20 stores, with chef Beaman making six in-store cooking appearances in Rhode Island, New York, Massachusetts, and Connecticut. Beaman will demonstrate the use of seasonal ingredients for summer food preparation.

"Veria TV welcomes this new and rewarding partnership with Whole Foods Market, the finest purveyor of all-natural food and products," says Hal Rosenberg, General Manager of Veria TV. "Our affiliation with Whole Foods Market re-affirms Veria's leadership in the growing wellness lifestyle phenomenon in America."

Beaman is a natural foods chef dedicated to alternative healing and green sustainable living. She is a natural nutritionist and holistic health counselor accredited with the American Association of Drugless Practitioners and has been the guiding force of "Fed Up!" since it premiered on Veria in 2007. Beaman also is the author of her self-published book, "The Whole Truth," and her follow-up cookbook, "The Whole Truth Eating and Recipe Guide."

The national promotion and Beaman's Whole Foods Market tour will kick off June 20 in Providence, R.I.; followed by stops in New York City (June 21); Cambridge, Mass. (June 25); Glastonbury, Conn. (June 26), Hartford, Conn. (June 27); and Fairfield, Conn. (June 28).

About VeriaMedia
Veria is the leading media company devoted to showcasing wellness programming and related content in the United States. Spearheaded by its Veria TV and Veria.com distribution platforms, the privately held company, based in New York City, offers the world's largest line-up of new first-run, original content connecting viewers to the benefits and joys of living a healthy lifestyle. The network is primarily available on DISH Network (Channel 218), Verizon FiOS (Channel 162) and Frontier Communications (Channel 162). Veria.com complements the network by extending the Veria philosophy through online recipes and nutrition, holistic health tips, body-mind conditioning and all-natural products. As a company, Veria Media is wholly dedicated to the quality and vitality of life.

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