SOURCE: Verimatrix

May 05, 2008 08:00 ET

Verimatrix Enables Secure Delivery of Premium Content for IOL Netcom's Unique On-Demand IPTV Business Model

IOL Subscribers View VCAS-Protected Content on TV and PC With ViewRight PC Player

SAN DIEGO, CA and MUMBAI, INDIA--(Marketwire - May 5, 2008) - VERIMATRIX, setting the standard in content security technologies that enhance the value of pay-TV networks, today announced that IOL Netcom has selected Verimatrix as the content security provider for its on-demand IPTV service, India's first IP-based on-demand television service to more than 250,000 subscribers. In addition to deploying the Verimatrix Video Content Authority System (VCAS™) for IPTV, IOL will be offering premium, MPEG-4 content via subscriber's home PC through Verimatrix's ViewRight™ PC Player, the only independently-audited, secure PC player for IPTV on the market.

IOL will be offering the PC as a viable second screen in a subscriber's home, providing a cost-effective option to view its on-demand movie library and 150 broadcast channels. ViewRight is an integrated component of VCAS and provides the same level of content security and revenue protection as with dedicated set-top box (STB) equipment.

"Content is king when it comes to attracting subscribers to new services like IPTV. Verimatrix proved to be the best content security choice to not only meet the content owners' requirements for MPEG-4 programming, but enable a new business model through the PC," said Siddhartha Srivastava, president of IOL Netcom. "Expanding delivery options to the PC will assist in customer acquisition, reduce installation resources and allow the customer to experience our 'Anything, Anytime, Anywhere' promise."

As an additional layer of protection, IOL will be deploying Verimatrix's VideoMark™ user-specific, forensic watermarking technology in conjunction with the ViewRight PC Player. This extra security measure satisfies content owners' strict security requirements and protects the "analog hole." Any pirated copies can be traced to a unique user identifier, and not just the network operator, so content owners are assured of protection that extends beyond the digital network.

"IOL is implementing leading-edge methods to penetrate the Indian market with compelling IPTV services. Because we support a diverse set of clients through software-based solutions, we have the flexibility to respond to their unique network challenges," said Steve Oetegenn, chief sales and marketing officer at Verimatrix. "IOL is an excellent example of putting our layered content security approach into practice."

IOL's IPTV services have been deployed in Mumbai, Kolkata and Bangalore and Verimatrix is one of the platform components used in all of these deployments. Verimatrix's extensive partner ecosystem allowed for easy integration and interoperability with all system components.

About IOL Netcom

IOL Netcom Ltd is the first company to introduce commercially deployable Broadband Interactive Multimedia Services in India. It has a fully integrated backbone network, featuring "1-1000 Mbps" access that provides a superior network experience. Apart from Broadband Internet access capable of delivering television and video-on-demand, IOL offers interactive services like Entertainment-On-Demand, Games, Video Conferencing. IOL has high quality digitally encoded software featuring up to 500 channels of music, movies, entertainment, news, sports, etc. in various languages sourced from different countries. It provides easy access to over 20,000 hours of content and instant hot links connectivity to hundreds of Broadband sites globally. IOL Broadband connections can expand your business' global reach thereby improving communication, increasing productivity and reducing costs. Visit www.iolnetcom.com for more information.

About Verimatrix

Verimatrix sets the standard for software-based content security and revenue enhancement technologies in pay-TV networks, with a global customer base of telecommunications providers. The Verimatrix Video Content Authority System (VCAS™) offers a suite of next-generation technologies that has been independently-audited and ranked as the global leader in IPTV content protection. VCAS was designed for two-way and hybrid networks to protect content and enhance revenue streams, while combating digital piracy wherever it occurs within the distribution chain. The company's content security experts maintain close relationships with the major studios and broadcasters to help address the challenges facing pay-TV networks of today, and those of tomorrow. Verimatrix customers benefit with most favorable access to premium content, enabling the richest, most versatile viewing experience for their digital video subscribers. For more information on why VCAS is the most widely deployed IPTV content security system with tier one operators, please visit www.verimatrix.com.