SOURCE: VeriSign, Inc.

VeriSign, Inc.

June 18, 2009 08:00 ET

VeriSign® Extended Validation SSL Lifts the Bottom Line of Online Businesses Around the World

Online Businesses Experience Significant Results When Customers See EV SSL Green Address Bar; VeriSign Surpasses 10,000 EV SSL Certificates Issued

MOUNTAIN VIEW, CA--(Marketwire - June 18, 2009) - VeriSign, Inc. (NASDAQ: VRSN), the trusted provider of Internet infrastructure services for the networked world, today reported that its VeriSign Extended Validation (EV) Secure Sockets Layer (SSL) Certificates continue to drive growth in revenues and conversion rates for online merchants, even in the face of a global economic downturn.

Today the world has seen more than 13,000 EV SSL Certificates deployed on leading Web sites globally, of which more than 10,000 are provided by VeriSign, according to latest Netcraft results. The trust built with VeriSign EV SSL Certificates translates into measurable benefits, including an increase in sales, a spike in conversions, and a drop in abandoned shopping cart rates.

VeriSign EV SSL Certificates offer a proven safeguard against phishing scams that lure unsuspecting consumers to sites that can appear almost identical to genuine Web pages. Identity thieves use these fraudulent look-alike pages to capture credit card numbers, passwords and other valuable personal information. When visiting sites protected by VeriSign EV SSL, Internet users with compatible high security Internet browsers see a green address bar. The green address bar tells consumers they have reached a Web site whose authenticity has been verified by VeriSign.

Around the world, online merchants report that the reassuring green address bar has helped to improve their business performance in an otherwise difficult business environment. Recent successes include*:

North America, the leading international prescription service provider in patient safety.

Results: The company experienced a 33 percent higher conversion rate and a 27 percent increase in revenue per sale among customers using high security Internet browsers capable of displaying the EV SSL green address bar. View case study:, which gives consumers the opportunity to shop and compare insurance companies online or through its sales center.

Results: Because auto insurance applications require users to share sensitive personal information, uses VeriSign EV SSL Certificates and prominently displays the VeriSign Secured® Seal on all its Web pages. Just one month after EV SSL was introduced, online enrollments leapt 18 percent. View case study:


Misco Sweden, an online retailer of IT products and consumer electronics.

Results: Soon after deploying VeriSign EV SSL Certificates, Misco showed a healthy 5.27 percent reduction in the number of abandoned shopping carts and a positive increase in orders per visitor. View case study:, an online hotel booking site based in Italy.

Results: Through the use of VeriSign EV SSL Certificates, noticed the conversion rate of shoppers visiting the site using an EV-enabled browser was 14.8 percent higher than those using non-EV SSL-enabled browsers., the leading e-commerce site in Turkey, offers more than 180,000 products across 27 product-specific shops ranging from computers to office supplies to sports equipment.

Results: By measuring user abandonment rates, found that users who could see the EV SSL green address bar on sites protected by VeriSign abandoned transactions less frequently by more than 30 percent. View case study:, a private company based in The Netherlands, buys and sells tickets to all major music and sports events worldwide, offering customers swift, first-rate service and prime seats to any event around the world.

Results: The company measured an increase in conversions of 20 percent among visitors able to see the green address bar on sites protected by VeriSign EV SSL. View case study:, an online, United Kingdom-based shortcut to tens of thousands of hotel rooms worldwide, with great deals at leading hotel chains.

Results: After deploying VeriSign EV SSL Certificates, saw sales jump 6.75 percent from users that could see the green address bar. View case study:

Pacific Rim

Kogan Technologies Pty Ltd, which provides consumers with an easy way to get the electronics goods they need in Australia conveniently and cost-effectively by eliminating the middleman.

Results: On average, Kogan noticed that customers were 30 percent more likely to make a purchase from the Kogan Web site when he or she was using an EV SSL-enabled browser., Japan's leading natural and organic food online retailer, which sells more than 2,000 items including produce, meat, seafood, frozen foods and sweets.

Results: By using VeriSign EV SSL Certificates, Oisix substantially boosted conversion rates on two key performance indicators. Conversions rose 16 percent, and Oisix Club memberships climbed more than 7 percent with VeriSign EV SSL. View case study:

Trend Micro Incorporated, an Internet content security leader that implemented VeriSign EV SSL protection within its Japanese language online store. The site targets consumers and home office users.

Results: After deploying VeriSign EV SSL Certificates, Trend Micro recorded an 8.4 percent increase in the number of online visitors who completed renewal of their Trend Micro service subscriptions. View case study:

"It's essential that we maintain the utmost in information security for our customers, and it's equally essential that we let them know we're doing so," said David Fitzgerald, CIO and executive vice president at "That's what the VeriSign Secured Seal and the green address bar of EV SSL are all about -- peace of mind."

"Over the past several months, as the global economy has contracted, worldwide Internet usage has continued to rise, and that makes protections like VeriSign EV SSL more crucial than ever," said Bob Cortale, vice president of SSL sales at VeriSign. "As companies around the world continue to discover, when consumers see the reassuring green address bar of EV SSL, they respond with their wallets. And in any economy, that's great news for online merchants."

As the most respected and trusted SSL authority on the Web, VeriSign is the EV SSL Certificate provider of choice for more than 10,000 Internet domain names, representing 74 percent of the entire EV SSL Certificate market worldwide*. In fact, more than 95 percent of the Fortune 500 and 96 of the world's 100 largest SSL-using banks secure their sites with SSL Certificates sold by VeriSign**. To learn more about VeriSign EV SSL, visit

* Your company's results may vary. Contact VeriSign today to talk about how VeriSign can best address your company's security needs.

** Includes VeriSign's subsidiaries, affiliates and resellers.

About VeriSign

VeriSign, Inc. (NASDAQ: VRSN) is the trusted provider of Internet infrastructure services for the networked world. Billions of times each day, VeriSign helps companies and consumers all over the world engage in communications and commerce with confidence. Additional news and information about the company is available at

Statements in this announcement other than historical data and information constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties that could cause VeriSign's actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, the uncertainty of future revenue and profitability and potential fluctuations in quarterly operating results due to such factors as the inability of VeriSign to successfully develop and market new products and services and customer acceptance of any new products or services, including VeriSign EV SSL solutions; the possibility that VeriSign's announced new services may not result in additional customers, profits or revenues; and increased competition and pricing pressures. More information about potential factors that could affect the company's business and financial results is included in VeriSign's filings with the Securities and Exchange Commission, including in the company's Annual Report on Form 10-K for the year ended December 31, 2008 and quarterly reports on Form 10-Q. VeriSign undertakes no obligation to update any of the forward-looking statements after the date of this press release.

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