SOURCE: VerticalResponse

September 17, 2007 13:00 ET

VerticalResponse for AppExchange Featured in RevCatalyst Launch at's Dreamforce Conference

Email Marketing Leader Among Best-of-Breed AppExchange Partners to Comprise Turnkey Marketing and Search Programs

SAN FRANCISCO, CA--(Marketwire - September 17, 2007) - Dreamforce Conference -- VerticalResponse announced that its leading email marketing solution for's AppExchange will be a key component of RevCatalyst services, launching today at Dreamforce '07,'s User and Developer Conference. RevCatalyst delivers revenue-focused demand generation services to help growing B2B companies develop, plan, and implement a high quality lead generation operation. In delivering these services, the company integrates capabilities from a series of AppExchange partners, including VerticalResponse, Google AdWords, Demandbase, Manticore, WebEx and more. The formation of RevCatalyst leverages these on-demand services to provide turnkey marketing and search programs, with a central relationship based on the proven efficacy of VerticalResponse. Built on the platform, VerticalResponse for AppExchange is immediately available for test drive and deployment at

"The AppExchange is at the core of our service because search, email, blogging, telemarketing and sales components all are easily integrated within Salesforce for both new and growing companies. To have the data integrated into a single environment, with centralized dashboards and metrics is key to measuring marketing effectiveness," said Kirk Crenshaw, RevCatalyst co-founder. "We're able to go straight from lead generation to relationship nurturing within a few hours, with VerticalResponse for AppExchange supporting the email communications once it gets to 'relationship' stage. It was a no-brainer; a proven, cream-of-the-crop service that scales easily and integrates seamlessly."

RevCatalyst services include:

--  The implementation and integration of marketing and sales focused
    on-demand services
--  Lead generation/demand generation services
    --  Search marketing (SEO/SEM)
    --  Email marketing
    --  WebEx Webinar services provider
    --  Blogging strategies and implementation
    --  Community building
    --  Business and channel development

"RevCatalyst is doing the kind of AppExchange 'mash-up' we envision as the future of the on-demand model," said Janine Popick, CEO and founder of VerticalResponse. "Our app lets Kirk and his team support each aspect of every campaign with highly-targeted email, and to do so in real time. Because all the resulting data is funneled right back into Salesforce, it's a perfect fit for this multi-tiered, high-touch service."

"The Salesforce platform provides a foundation for innovation while removing infrastructure barriers," said George Hu, Chief Marketing Officer, "Powerful mash-ups like RevCatalyst from industry-leading partners like VerticalResponse showcase the possibilities that can be created and delivered to customers via the AppExchange."

VerticalResponse, Inc. enables businesses -- regardless of size -- to create and manage professional-looking email marketing campaigns, without the additional cost of software or the loss of time tracking results. VerticalResponse has distinguished itself in the industry by granting small businesses access to email and direct mail services once restricted to big businesses with equally large budgets. Platform and the AppExchange is the on-demand platform for the next generation of business applications. reinvents traditional customization and integration and enables the creation of a whole new generation of on-demand applications that go beyond client/server computing. allows applications to be easily shared, exchanged and installed with a few simple clicks via's AppExchange marketplace, enabling all the innovation that unleashes to benefit the entire on-demand community.

The AppExchange economy continues to expand as thousands of customers have installed thousands of on-demand business applications available on the AppExchange, found at

About VerticalResponse

VerticalResponse, Inc. ( is a leading provider of self-service email marketing and direct mail services empowering businesses of all sizes to create, manage and analyze their own direct marketing campaigns. VerticalResponse's flagship product, which customers use to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit

About RevCatalyst

Founded by on-demand services veterans, RevCatalyst delivers revenue focused demand generation services to help growing B2B companies develop, plan, and implement a high quality lead generation operation. Our clients rely on our experience and network of leading service providers to help them accelerate their path to revenue, while minimizing execution risk and cost. Blending cutting edge technologies with proven business methodologies, RevCatalyst is a recognized thought leader in innovative sales and marketing strategies for companies of all sizes. For more information on RevCatalyst's solutions, please visit

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