SOURCE: VerticalResponse

May 19, 2008 16:21 ET

VerticalResponse CEO Janine Popick Named Ernst & Young Entrepreneur Of The Year® 2008 Award Finalist in Northern California

SAN FRANCISCO, CA--(Marketwire - May 19, 2008) - VerticalResponse, the leading provider of self-service email marketing, survey and direct mail solutions, today announced that CEO Janine Popick is a finalist for the Ernst & Young Entrepreneur Of The Year® 2008 Award in Northern California for the 2nd year in a row. According to Ernst & Young LLP, the awards program recognizes entrepreneurs who demonstrate extraordinary success in the areas of innovation, financial performance and personal commitment to their businesses and communities. Popick was selected as a finalist from over 90 nominations by a panel of independent judges. Award winners will be announced at a special gala event on 21st June at the Fairmont Hotel in San Francisco.

Popick launched VerticalResponse in 2001 on the tail of the implosion, as money and companies left the Bay Area. Despite the unfriendly climate, Popick launched the company funding it herself, with help from a series of friends and family. The company turned profitable in 2005, growing in revenue and employees each subsequent year. Today, VerticalResponse has a customer base of more than 40,000 small businesses and non-profit organizations.

"I am honored to be one of only two female finalists for Ernst & Young Entrepreneur Of The Year® 2008 Award," says Popick. "From the outset, my goal was to help small businesses grow by offering easy-to-use and affordable marketing tools for email, direct mail and now surveys. I'm proud to be recognized for leading VerticalResponse to such success, all while maintaining our original commitment to such an important sector."

The Ernst & Young Entrepreneur Of The Year awards program celebrates its 22nd anniversary this year. The program has expanded to recognize business leaders in over 135 cities in 50 countries throughout the world.

Regional award winners are eligible for consideration for the Ernst & Young Entrepreneur Of The Year national program. Award winners in several national categories, as well as the overall national Ernst & Young Entrepreneur Of The Year award winner, will be announced at the annual awards gala in Palm Springs, California on November 15, 2008. The awards are the concluding portion of Ernst & Young's Strategic Growth Forum, the nation's most prestigious gathering of high-growth, market-leading companies.


Founded and produced by Ernst & Young LLP, the Entrepreneur Of The Year awards are pleased to have the Ewing Marion Kauffman Foundation and SAP America as national sponsors.

In Northern California, sponsors include NYSE Euronext, HSBC, Marsh, RR Donnelley, Scherzer International, The Big Picture Film and Video Arts, SmartBusiness and The Summit Group Communications.

About VerticalResponse

VerticalResponse, Inc. ( is a leading provider of self-service email marketing, survey and direct mail services empowering small businesses and non profit organizations to create, manage and analyze their own direct marketing campaigns. VerticalResponse's flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit

About Ernst & Young's Entrepreneur Of The Year

Ernst & Young's Entrepreneur Of The Year is the world's most prestigious business award for entrepreneurs. The award makes a difference through the unique way it encourages entrepreneurial activity among those with potential and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global award of its kind, Ernst & Young Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 135 cities in 50 countries.

About Ernst & Young

Ernst & Young is a global leader in assurance, tax, transaction and advisory services. Worldwide, our 130,000 people are united by our shared values and an unwavering commitment to quality. We make a difference by helping our people, our clients and our wider communities achieve potential.

For more information, please visit

Ernst & Young refers to the global organization of member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.

This news release has been issued by Ernst & Young LLP, a member firm of Ernst & Young Global Limited.

Contact Information

  • Media Contact:
    Martha Shaughnessy
    Atomic PR for VerticalResponse