SOURCE: VerticalResponse

February 08, 2007 08:00 ET

VerticalResponse Closes 2006 With Strong Growth

Leading Provider of Self-Service Email and Direct Mail Expands Across the Board: Revenues, Profits, Products, Partners and Staff

SAN FRANCISCO, CA -- (MARKET WIRE) -- February 8, 2007 -- VerticalResponse, Inc., leading provider of self-service email and direct mail services, today announced end-of-year financial results, marking significant growth across the company. VerticalResponse's strong showing in the fourth quarter marked the 19th consecutive quarter that the company exceeded results from the comparable period of the previous year and the 16th straight time it reported revenues higher than those of the preceding quarter.

2006 Metrics include:

--  61% sales increase year-over-year
--  35% increase in net profits
--  54% rise in VerticalResponse's client base from the previous year
--  72% year-over-year revenue increase from the direct mail postcard

"We're in an incredibly exciting period of growth," said Janine Popick, CEO and founder of VerticalResponse. "With more than 20 million small businesses in the US -- and more opening all the time -- we've been working tirelessly to make sure all their email marketing needs are served, and it shows in our own growth. We've begun 2007 with additional product offerings and have big plans for this year, so we continue to build the team to accommodate it all."

To seamlessly accommodate new customers and products, VerticalResponse increased the size of its staff by nearly fifty percent, from 22 to 32 employees. The VerticalResponse team is trained and ready to continue to provide the ease-of-use, affordability and functionality that have made its self-service email marketing tool such a success, as well as the flexibility offered by the direct mail postcard product. In addition, the company added a series of products to help small and mid-sized businesses enjoy the most rewarding email marketing experience possible, including the Non Profit Program, VerticalResponse for Partners, VerticalResponse University, a recent TypePad Integration and the continued success with Salesforce's AppExchange.

In addition to new products, VerticalResponse also signed on a number of partners to expand offerings to its customers. Key among recent partnerships are Appointment-Plus Scheduling Software; AVI Communications / AVI Mail, to help deliver Video Emails; Restaurant Link, to provide a full ESP offering to their existing and new customers; ImageWorks Studio's Agency Play; and ViewCade, a leading software as a service (SaaS) company that provides a universal notification platform enabling users to create, save, and automatically deliver high volumes of static and dynamic voice, text message and email notifications.

Other contributors to the company's success are Janine's popular Email Marketing Blog, which communicates best practices, actionable marketing tips and other expert insight; as well as a robust marketing program. Key news includes ample recognition for the San Francisco-based firm. Most recently, VerticalResponse was honored as a finalist in the 2006 Stevie Awards for Women Entrepreneurs, in three categories, including "Best Overall Company of the Year," "Fastest-Growing Company" and "Blog of the Year." The recognition capped a year of awards, including selection as #402 on the 2006 Inc. 500 List, ranking of the fastest-growing private companies in the country; two 2006 WebAwards from the prestigious Web Marketing Association (WMA), for Email Standard of Excellence and Marketing Standard of Excellence; and the 2006 ClickZ Marketing Excellence Awards for Best E-Newsletter Product/Service and Best Business/Marketing Blog.

VerticalResponse also returned to the list of 100 fastest-growing private companies in the Bay Area, as rated by the San Francisco Business Times. In addition, VerticalResponse for AppExchange is currently one of the most popular of more than 447 applications now available on the AppExchange, the world's first on-demand directory and sharing service.

About VerticalResponse

VerticalResponse, Inc. ( is a leading provider of self-service email and direct mail services empowering businesses of all sizes to create, manage and assess their own direct marketing campaigns. VerticalResponse's flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit

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