SOURCE: VerticalResponse

January 29, 2008 09:00 ET

VerticalResponse Goes on Five-City Tour to Evangelize Email Marketing for Small Business

SAN FRANCISCO, CA--(Marketwire - January 29, 2008) - VerticalResponse, Inc. ( today completed the second in a tour of targeted stops, visiting key vertical markets around the country to teach small businesses how to maximize their online marketing campaigns. At San Rafael's Tasting Room Profitability show, where VerticalResponse met with dozens of wineries, the company highlighted targeted examples of how comprehensive email marketing can significantly improve their business -- and how it has for others in their industry.

Each tradeshow brings the VerticalResponse team to particular industries where email marketing has been a particularly successful means to a business' desired end, including a demo of various elements of the VerticalResponse product that are particularly useful for the market segment, using real world cases to illustrate the impact.

"We've been able to help tens of thousands of small businesses grow, add customers, and build their brands -- and have designed this program to share the knowledge and experience we've gained to allow others in similar industries to learn from their peers," said Janine Popick, founder and CEO of VerticalResponse. "We know that most small businesses focus all their energy on running the business, so we try to make marketing as easy and effective as possible for them."

The tradeshow tour is the latest in a series of programs VerticalResponse has implemented to help current and potential customers learn from each other, and from best practices observed at the macro level. Other programs include Popick's award-winning blog, the VerticalResponse Lounge, their own online community, the VerticalResponse - Email Marketing for Small Business Facebook group, topical podcasts, and more.

The remaining stops on the tradeshow calendar include:

--  Day Spa Expo, Las Vegas (Feb 5-7)
--  South by Southwest (SXSW), Austin (March 7-11)
--  Craft Brewer's Conference, San Diego (Apr 16-19)
--  Spring Expo - SF Chamber, SF (May 14)

About VerticalResponse

VerticalResponse, Inc. ( is a leading provider of self-service email marketing and direct mail services empowering small businesses to create, manage and analyze their own direct marketing campaigns. VerticalResponse's flagship product, which customers use to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit

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