SOURCE: VerticalResponse

March 04, 2008 13:55 ET

VerticalResponse, Inc. Upgrades VerticalResponse for AppExchange

Most Popular App Enhances Account Level Queries and Email Menu/User Interface -- and Launches Saved Query Option as First-Ever Functionality

SAN FRANCISCO, CA--(Marketwire - March 4, 2008) - VerticalResponse, Inc. ( has long been the most popular application on's AppExchange and customers who access the self-service email marketing and direct mail services this way to create, manage and analyze their own direct marketing campaigns account for 13% of the growing VerticalResponse business.

Additional development further enhances the integration, further optimizing VerticalResponse's leading marketing capabilities for the sales and marketing people at the core of's user base. VerticalResponse for AppExchange is immediately available for test drive and deployment at

"Our presence on the AppExchange is very important to us. We've had amazing success on the AppExchange -- where we've grown 350 percent in just the past year, and we spur that growth by responding to users' requests for more robust integration and additional features," says Janine Popick, CEO and Founder of VerticalResponse. "Last year, we added a dedicated blog to address specific questions and concerns of this segment of our customer base, and this product launch tailors the product even more specifically to the needs of the salespeople on the AppExchange."

Account Level Queries

The initial iteration of VerticalResponse for AppExchange supported three standard fields for searching within a database (X, Y and Z). Recognizing that account level details are as unique and varied as the companies who use, the products they sell, and the salespeople who sell them -- or any combination thereof -- VerticalResponse has upgraded the product to enable users to leverage all account level fields as filters when querying for a list of Contacts.

Users can now query and build their lists at the account level, and with greater flexibility. In addition, they can use fields built as standards in the product, or can create custom fields to further personalize the functionality. New capabilities include:

--  Use Case 1 - Using Account Fields allow a sales manager to create
    classification at the Account level, such as Hot, Warm and Cold to rate
    purchasing trends. With upgraded product functionality, the sales manager
    can now easily send email to any of the given ratings.
--  Use Case 2 - Increased Flexibility allows other new ways to screen the
    list, for example sending an email to a specific subset of a list, while
    excluding three specific accounts from within that set.

"I was immediately impressed with how easy VerticalResponse is to use. It's comprehensive, and perfectly integrated with the App Exchange program," said Deborah Roundtree, Executive Producer of, an interactive computer game for children who have life threatening illnesses. "The templates are perfect for our needs, and the online training and extraordinary customer support helped us create a professional-looking email campaign that was simple to create. Since launching the email marketing campaign, we've already been contacted by leading medical organizations like the Mayo Clinic. These upgrades will make things even easier."

Saved Queries

Sales managers can now save any commonly used query parameters and mapped fields within their account for future use. The new feature saves time each time a manager must build a new list, by automating certain tasks associated with building queries. databases constantly change with additions or updates to existing records. With saved query parameters, Salesforce users can create current lists quickly and easily.

Integrated User Interface

A fresh User Interface aligns with Salesforce's look and feel, and is increasingly intuitive, granting easier access to the three actions most commonly used by VerticalResponse for AppExchange customers:

--  New Mailing List
--  New Email Campaign
--  Update Statistics

In addition, Tools, such as the Media Library, and Resources, such as FAQs and Demos, are also displayed more prominently for more direct access. Finally, additional real estate has been allotted in a "What's New" area on the page for marketing messages.

VerticalResponse, Inc. enables businesses -- regardless of size -- to create and manage professional-looking email marketing campaigns, without the additional cost of software or the loss of time tracking results. VerticalResponse has distinguished itself in the industry by granting small businesses access to email and direct mail services once restricted to big businesses with equally large budgets.

About VerticalResponse

VerticalResponse, Inc. ( is a leading provider of self-service email marketing and direct mail services empowering businesses of all sizes to create, manage and analyze their own direct marketing campaigns. VerticalResponse's flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit Platform and the AppExchange ( reinvents the traditional development, deployment and distribution of any business application with platform-as-a-service. Developers, customers and partners can use to easily create a new generation of on-demand applications and deploy them worldwide as a service. allows applications to be easily shared, exchanged and installed with a few simple clicks via's AppExchange marketplace, enabling all the innovation that unleashes to be easily distributed to the entire on-demand community.

The AppExchange economy continues to expand, with thousands of customers installing applications via the AppExchange. Customers of all sizes can quickly and easily extend Salesforce with additional on-demand business applications available on the AppExchange, found at

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