SOURCE: VerticalResponse

March 07, 2006 06:00 ET

VerticalResponse Introduces Non-Profit Pricing Program

Company Offers Email and Direct Mail Marketing Solutions at 15% Discount

SAN FRANCISCO, CA -- (MARKET WIRE) -- March 7, 2006 -- VerticalResponse, the leading provider of self-service email and direct mail marketing solutions, announced today the launch of VerticalResponse for Non-Profits, a program offering a fifteen percent discount to all documented non-profit associations. Each time a certified non-profit purchases email credits or printed postcards, VerticalResponse will reward them with special pricing designed to recognize the important role they play in shaping a better society.

The program was developed in response to the ready adoption of VerticalResponse products in the non-profit sector and reflects a desire to help these organizations market themselves in the most efficient, economical manner possible.

"We know how vitally important non-profits are to society and we also understand how important it is for them to be prudent with their expenses," said VerticalResponse CEO Janine Popick. "VerticalResponse for Non-Profits allows these organizations to further their missions and promote their goals in a way that's both simple and cost-effective."

Non-profits of varying shapes and sizes welcomed the launch as both a boost to their marketing efforts and welcome recognition of the special marketing challenge presented to non-profits, organizations that frequently work within tight budget constraints.

"As a non-profit that coordinates charitable gifts and volunteer work all over the world, we know that emails play a critical role in connecting potential donors and volunteers to the organizations where they can do the most good," said Pamela Hawley, UniversalGiving's Founder and CEO. "VerticalResponse's program and new non-profit pricing makes email even more affordable. At UniversalGiving, we can now spend more of our time helping donors and volunteers become involved in developing countries, which is a critical part of our mission."

To become eligible for the program, a non-profit organization must simply complete an application and fax it along with accompanying Form 990 paperwork to VerticalResponse, where it will be reviewed for approval by the company's compliance team. For more information about VerticalResponse for Non-Profits, please visit:

About VerticalResponse

VerticalResponse, Inc. ( is a leading provider of self-service email and direct mail services empowering businesses of all sizes to create, manage and assess their own direct marketing campaigns. VerticalResponse's flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit

About UniversalGiving

UniversalGiving ( is a social entrepreneurship non-profit whose vision is to create a world where giving and volunteering are a natural part of everyday life. Our web-based service connects donors and volunteers with exceptional organizations all over the world. UniversalGiving is the only organization that takes no cut on donations, promotes both giving and volunteering, and provides a Quality Model. UniversalGiving also provides a customized version for companies and their international employee giving and volunteering programs.

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