SOURCE: VerticalResponse


June 03, 2009 08:40 ET

VerticalResponse Joins Intuit Partner Platform -- Launches VerticalResponse for Intuit Workplace

Leading E-mail Marketing Service Provider to Power E-mail Marketing for Millions of Intuit Small Business Customers

SAN FRANCISCO, CA--(Marketwire - June 3, 2009) - VerticalResponse (, Inc., a leading provider of on-demand e-mail marketing, survey and direct mail solutions, today announced it has joined the Intuit® Partner Platform ( to deliver its award-winning products and services to Intuit Inc.'s user community of more than 4 million small businesses. As part of the Partner Platform, VerticalResponse for Intuit Workplace adds sales and marketing tools to the industry-leading accounting functionality of QuickBooks®, allowing users to turn the historic data they have from past transactions and other performance into growth and increased revenue.

The Intuit Partner Platform enables any Software-as-a-Service developer to easily offer their Web applications to millions of Intuit's small business customers. Unlike other Platforms-as-a-Service, the Intuit Partner Platform gives developers the flexibility to build applications using any available technology, including rapid application development tools provided by Intuit, and offer them to small businesses in a seamlessly connected environment. With the Intuit Partner Platform, small businesses have one place to find and use Web applications that truly work together and are connected by common data, common billing, common sign-in and a common marketplace.

"VerticalResponse is a great example of how developers can use our platform to quickly and easily integrate data from Intuit's ecosystem into an existing SaaS application and create a powerful solution for small businesses," said Alex Chriss, business leader of the Intuit Partner Platform. "With VerticalResponse, QuickBooks customer data becomes an easy-to-use mailing list instantly, which can be used for targeted, measurable marketing campaigns in a matter of minutes."

Beyond granting clear advantages to Intuit's existing customer base, VerticalResponse for Intuit Workplace and the rest of the applications built into the Intuit Partner Platform benefit small businesses at various stages. The current economic climate and its subsequent layoffs have presented ample opportunity for new businesses to launch from concept -- with the opportunity to do so in an integrated and affordable platform that synchronizes data from marketing to sales to accounting, with unprecedented ease.

For small businesses that need more than accounting functionality to run their businesses as they grow, the Intuit Partner Platform allows them to easily add new applications that solve their needs without having to migrate their data to a new program or a more expensive suite of services. VerticalResponse, with its easy-to-use e-mail marketing, survey and direct mail products and services, extends the historic, transactional data housed in Intuit products into more repeat sales, and robust marketing data to help grow businesses.

"For existing VerticalResponse customers this is a huge deal. For the many who already use QuickBooks, it cuts out the time-intensive process of importing lists from one software to the other, which also eliminates problems like corruption, mapping issues or mixing of old data," said Janine Popick, CEO of VerticalResponse. "For our smaller customers, as they outgrow Excel or other accounting tools as a result of their great work with us, data will be pre-integrated into the Intuit Partner Platform, saving them the pain often associated with growth at that stage."

VerticalResponse for Intuit Workplace is the latest in a series of partnerships that have helped bring VerticalResponse to more than 56,000 small businesses and over 300 partners around the world. VerticalResponse for AppExchange has long topped's list of most popular applications, and the product has also been incorporated into other leading small business software, including: Advantage QuickBase's eResults, PaloAlto Software, and Longjump.

For more information about VerticalResponse, please visit:

About VerticalResponse

VerticalResponse, Inc. ( is a leading provider of self-service e-mail marketing and direct mail services empowering businesses of all sizes to create, manage and analyze their own direct marketing campaigns. VerticalResponse's flagship product, which allows customers to deliver sophisticated yet easily deployed e-mail campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit

Intuit, QuickBooks and the Intuit Partner Platform, among others, are registered trademarks and/or registered service marks of Intuit Inc. in the United States and other countries. Other parties' trademarks or service marks are the property of their respective owners and should be treated as such.

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