SOURCE: VerticalResponse

May 01, 2007 08:55 ET

VerticalResponse Launches Its Own Social Network: VR Lounge

Users Share Best Practices, Connect With Other VerticalResponse Users

SAN FRANCISCO, CA -- (MARKET WIRE) -- May 1, 2007 -- VerticalResponse, the leading provider of self-service email marketing and direct mail solutions, today announced the launch of The VR Lounge, VerticalResponse's own social networking site, allowing customers to connect with each other, and with VerticalResponse partners and staff, in an open, customizable experience self-tailored to fit their needs.

"As VerticalResponse continues to expand, it is clear that our customer base shares a lot of the same goals and concerns," said Janine Popick, VerticalResponse founder and CEO. "We realized that in addition to having our staff available via chat and phone to help them maximize their marketing efforts, creating a community among them benefits everyone involved. Connecting the VerticalResponse community to share ideas, ask questions, discuss issues and create additional helpful contacts is invaluable, and being in touch with what our customers want and need is exactly what keeps us on top of the game."

Signing up for the VR Lounge is simple. Visitors choose a username fill out a profile which can be enhanced with their own media, photos, quotes and links. They can join discussion groups and create lists of favorites. Currently, discussion groups include "Email Marketing Best Practices," the "Salesforce Forum," a group of "Marketing Professionals" and a "Nonprofits Forum," among others. By asking questions in the discussion groups, users can get answers from VerticalResponse users or staff.

Profile specifications can be segmented by region, industry type, position held, and scope of interest. Recommendations for strong matches within the community are pulled by profile commonalities to encourage networking.

VerticalResponse periodically runs polls and presents the results graphically. Currently, the most appreciated feature on the Lounge is the People Map, which plots users on a map whose profiles most closely match, giving them the opportunity to easily view and contact compatible users.

VerticalResponse employees from every department are encouraged to join the VR Lounge. In addition to having access to the support team via email, phone and chat, users can now directly address questions to the designers, developers and other teammates behind the various product offerings and programs.

"Our best enhancements and product upgrades come in direct response to customer feedback," said Josh Feinberg, VP Product Management. "The Lounge is not only a great way for us to hear and provide feedback, but also allows a true network, where people can make connections with others within and across industries, further strengthening the small business community."

This is the latest in a series of launches and recognition for VerticalResponse in 2007. Last week, VerticalResponse was judged one of the Best Places to Work in the Bay Area by the San Francisco Business Times, ranking #4 out of 10 in the 25-50 employees business category. Last month, VerticalResponse upgraded their key product to enhance email marketing tracking capabilities and include an ROI calculator. VerticalResponse for AppExchange was also upgraded to the 3.0 version, to better incorporate email marketing capabilities into Salesforce's CRM offering, and remains the most popular of more than 400 applications on the AppExchange, the world's first on-demand directory and sharing service, found at VerticalResponse also launched an API, which allows for their email marketing functionality to be integrated into other platforms.

About VerticalResponse

VerticalResponse, Inc. ( is a leading provider of self-service email marketing and direct mail services empowering businesses of all sizes to create, manage and analyze their own direct marketing campaigns. VerticalResponse's flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit

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