SOURCE: VerticalResponse

August 22, 2007 08:55 ET

VerticalResponse Launches AppExchange-Dedicated Blog for Growing Number of Customers

Topics Cover Integration, Best Practices and Other Tips for Users of VerticalResponse for AppExchange

SAN FRANCISCO, CA--(Marketwire - August 22, 2007) - VerticalResponse, Inc., the leading provider of self-service email marketing and direct mail solutions, has launched a new blog specifically for VerticalResponse for AppExchange users, currently the most popular of the hundreds of partner applications available on's AppExchange, the world's leading on-demand application marketplace. The VerticalResponse AppExchange blog ( is a forum to provide the most up-to-date information and resources for AppExchange users, offering installation and upgrade guides, as well as user guides to ensure that customers get the most out of their new features.

The blog is the newest of many services offered by VerticalResponse to ensure the seamless integration of the application into users' Salesforce applications. To keep up with the more than 1,400 users who access VerticalResponse capabilities through the AppExchange, the blog helps users enhance sales and marketing communications with email and direct mail. Janine Popick, VerticalResponse CEO and blogger for the award-winning VerticalResponse Marketing blog, will contribute, along with the VerticalResponse AppExchange team: Josh Feinberg, Chris Carpio, and Alex Scalisi.

"We pride ourselves on having developed a product that is both comprehensive and easy-to-use, to allow anyone to simply and efficiently create highly targeted email marketing campaigns, but there are always questions. We work to provide our customers with as much information as possible to help them succeed, and our new VerticalResponse for AppExchange blog is the newest part of that effort," says Popick. "We've had amazing success on the AppExchange -- where we've grown 350 percent in just the past year, and we spur that growth by responding to users' requests for more robust integration and additional features. The VerticalResponse for AppExchange blog keeps customers up to date on our efforts and allows customers direct access to the team that can affect the changes they want to see."

The VerticalResponse AppExchange blog serves in conjunction with the VerticalResponse Marketing blog, which was awarded the 2006 ClickZ Marketing Excellence Awards for Best E-Newsletter Product/Service and Best Business/Marketing Blog. In addition to announcing new features and providing user support, the blog connects users to the many other ways that VerticalResponse communicates with AppExchange customers including newsletters, trade shows, live webinars and live chats.

Salesforce Platform and the AppExchange

The Salesforce Platform is the on-demand platform for the next generation of business applications. The Salesforce Platform reinvents traditional customization and integration and enables the creation of a whole new generation of on-demand applications that go beyond client/server computing. The Salesforce Platform allows applications to be easily shared, exchanged and installed with a few simple clicks via's AppExchange marketplace, enabling all the innovation that the Salesforce Platform unleashes to benefit the entire on-demand community.

The AppExchange economy continues to expand as thousands of customers have installed thousands of on-demand business applications available on the AppExchange, found at

About VerticalResponse

VerticalResponse, Inc. ( is a leading provider of self-service email marketing and direct mail services empowering businesses of all sizes to create, manage and analyze their own direct marketing campaigns. VerticalResponse's flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit

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