SOURCE: VerticalResponse

April 25, 2007 10:48 ET

VerticalResponse Named Bay Area's #4 Best Place to Work in the Small Business Category by the San Francisco Business Times

Self-Service Email Marketing Solution Provider Recognized for Outstanding Work Environment and Benefits to Employees

SAN FRANCISCO, CA -- (MARKET WIRE) -- April 25, 2007 -- VerticalResponse, the leading provider of self-service email marketing and direct mail solutions, today announced it was ranked 4 out of 10 in the category recognizing businesses that employ 25-50 employees in the San Francisco Business Times' annual Best Places to Work in the Bay Area 2007. The prestigious award recognizes VerticalResponse's excellent work environment, benefits and upper management.

"I am honored that VerticalResponse has been recognized as an outstanding place to work," said VerticalResponse CEO Janine Popick. "Our team here is our most important asset, they make up their own environment that empowers them to achieve their professional goals. Keeping lines of communications open with our employees is a #1 priority because they are the drivers behind VerticalResponse's tremendous success."

Every year, The San Francisco Business Times Best Places to Work in the Bay Area selects the top 100 companies to work for. The ranking is based entirely on responses to an online employee satisfaction survey, which polls at least 50% of employees of each company, with size of the company being the only company grouping differentiator. VerticalResponse was ranked in the businesses with 25-50 employees group [and ranked 4 out of 10].

The goal of the San Francisco Times in evaluating The Best Places to Work is to recognize companies that promote positive working environments. Though most of the top 100 ranked companies are successful, the results of the survey were based entirely on employee satisfaction. Employees in the companies took an online 37-question multiple choice questionnaire that tabulated their level of satisfaction with their jobs, their confidence in the future prospects of the company, trust in co-workers, manager effectiveness, work engagement, compensation and whether they felt valued in the company. The answers from the VerticalResponse employees were resoundingly positive.

"At VerticalResponse, we're known for being close-knit and for encouraging a team-player atmosphere," said Kate Aughenbaugh, head of Human Resources. "We are very aware that the success that we have enjoyed over the last few years is dependant on how happy and empowered our employees are, and we try to design our compensation and benefits packages with that in mind."

The 2007 San Francisco Business Times Best Places to Work in the Bay Area 2007 is the latest recognition for VerticalResponse in the last few months. The company was recently named #402 of the 500 fastest growing private companies in the country by Inc. magazine and 2006's 37th Fastest Growing Private Company in the Bay Area by the San Francisco Business Times. In addition, VerticalResponse for AppExchange 3.0 is currently the most popular of more than 400 applications now available on the AppExchange, the world's first on-demand directory and sharing service, found at

About VerticalResponse

VerticalResponse, Inc. ( is a leading provider of self-service email marketing and direct mail services empowering businesses of all sizes to create, manage and analyze their own direct marketing campaigns. VerticalResponse's flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit

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