SOURCE: VerticalResponse

January 31, 2008 08:55 ET

VerticalResponse Wins 2008 Excellence in Technology Award for Online Marketing

SAN FRANCISCO, CA--(Marketwire - January 31, 2008) - VerticalResponse, a leading provider of self-service email marketing and direct mail solutions for small businesses, today announces the win of the 2008 Excellence in Technology Awards in the Online Marketing category. is a leading online information resource designed to provide technology solutions for small businesses. Nominees were announced on in November 2007 and winners, determined by reader votes, were announced on January 22, 2008.

"At VerticalResponse, we strive to meet the marketing needs of our customers. We are particularly pleased that this award is voted on by the small businesses we developed our product for seven years ago, and continue to listen to as they help us develop new features and services," says Janine Popick, CEO of VerticalResponse. "This award demonstrates that VerticalResponse is more than email, but an effectual marketing solution for small business."

The online marketing category included pay-per-click campaigns, surveys, social commerce initiatives and email marketing. VerticalResponse, with its comprehensive product, services and educational resources, won their category by a landslide.

"This year, VerticalResponse takes home the gold. The majority of its customers are small e-tailers and they seem to be happy," according to "VerticalResponse won by a large margin with more than 66 percent of the vote."

In the past year, VerticalResponse has integrated new features such as Google Analytics, and a powerful List Segmentation tool, all while maintaining the same affordable pay-as-you-go pricing model -- ideal for small business. Last year's winner, Google AdWords, placed second this year, with close to 30 percent of the vote.

About VerticalResponse

VerticalResponse, Inc. ( is a leading provider of self-service email marketing and direct mail services empowering small businesses to create, manage and analyze their own direct marketing campaigns. VerticalResponse's flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit

About ( is a daily information resource designed specifically for Internet and IT professionals dedicated to providing technology solutions for small business owners. The site features a product testing and review section, a buyer's guide, business tools, daily news for e-marketers and Webmasters, and a free e-mail newsletter. can be found on's Small Business Channel.

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