SOURCE: VerticalResponse

April 17, 2007 08:55 ET

VerticalResponse's API Extends Email Marketing Functionality Into Other Platforms

Award-Winning Self-Service Tools Available to Developers

SAN FRANCISCO, CA -- (MARKET WIRE) -- April 17, 2007 -- VerticalResponse, Inc. today announced a new Application Programming Interface (API), allowing its award-winning self-service email marketing software to be extended and integrated into other platforms. The new API ( allows businesses to hook into the robust VerticalResponse Email platform and extend marketing activities for not only themselves but also their customers. Businesses can incorporate the robust functionality of VerticalResponse's product offering, including email delivery, bounce/unsubscribe management, open/click tracking and much more.

To integrate VerticalResponse's world-class email marketing solution takes a single SOAP (web services language) call customary in most APIs. The API grants access to all the features of a VerticalResponse account and allows developers to build personalized solutions around them. The end result is the reliability and top-notch deliverability of VerticalResponse's email marketing platform, seamlessly incorporated into the capabilities of the final product. The API also grants real-time access to new VerticalResponse functionalities as they're released.

While the integrations will be as varied as the customers who develop them, here are some real-use cases where users can benefit from the VerticalResponse API:

--  Instantaneous transfers of bounce and unsubscribe data fed back to a
    customer's central database
--  Automated email delivery capabilities as well as transactional emails
    for automated purposes
--  Nightly/weekly synchronization of customer's contact database with
    VerticalResponse mailing lists
--  Consolidated campaign response statistics reporting (e.g. opens,
    clicks) across multiple campaigns and accounts fed into a customer's
    CRM/analytics tool
"Enabling businesses to extend VerticalResponse functionalities into their own environments is truly exciting in allowing customers to use VerticalResponse exactly how they need to," said Janine Popick, CEO and Founder of VerticalResponse. "We've created a successful business by fine-tuning every aspect of email marketing, and we're excited to see what customers do with what we offer through the API."

The VerticalResponse API will be available for no fee for a limited period of time, while other providers charge monthly subscription fees. With distinct areas within the API micro-site, VerticalResponse will tailor best practices and overviews to both management and technology teams looking to incorporate email marketing offerings into development of new products.

About VerticalResponse

VerticalResponse, Inc. ( is a leading provider of self-service email and direct mail services empowering businesses of all sizes to create, manage and assess their own direct marketing campaigns. VerticalResponse's flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit

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