SOURCE: VerticalResponse

April 03, 2007 08:00 ET

VerticalResponse's New Product Upgrade Gives Small Businesses Big Brand Capabilities

Award-Winning Provider of Self-Service Email Marketing and Direct Mail Services Announces Biggest Release Ever to Further Empower Small Businesses

SAN FRANCISCO, CA -- (MARKET WIRE) -- April 3, 2007 -- VerticalResponse, Inc. announced today a new set of tools to better enable businesses -- regardless of size -- to create and manage professional-looking email marketing campaigns, without the additional cost of software or the loss of time tracking results. VerticalResponse has distinguished itself in the industry by granting small businesses access to email and direct mail services once restricted to big businesses with equally large budgets. The new features released today further increase the value of its already affordable product offering.

The first tools address the look and feel of outbound communication, with the addition of an Email Canvas and Media Library.

--  The Email Canvas includes several pre-built layouts into which
    customers can simply add text and images. Text can be laid out in the same
    manner as with a favorite word-processing application; customers need only
    highlight and choose to bold, italicize, place images, move within the
    text, etc. More advanced users can toggle easily between the Email Canvas
    and their own raw HTML to further enhance design.
--  The Media Library provides 25 MB of free hosting. Images can be easily
    uploaded, taking the load off of customers' servers, and then categorized
    in folders and subfolders. Image manipulation is simple, allowing resizing,
    rotation, cropping, and more.
    

"Businesses of all sizes understand the importance of putting their best foot forward in communications, but for many small businesses the task of designing their own email campaigns has been too daunting," said VerticalResponse CEO Janine Popick. "We've listened to our customers, and have provided a new series of tools to let them cut out the prohibitive costs of either design software, without compromising quality -- all at our same, low price."

In addition to upgrading ease of design, VerticalResponse has created new features to strengthen customers' ability to track the response of email campaigns. Click-to-Conversion and ROI Calculator are easy to set-up from within a VerticalResponse profile.

--  Click-to-Conversion allows users to track from a recipient's initial
    click all the way to a page visit by simply copying and pasting tracking
    code onto confirmation pages.
--  ROI Calculator brings the Click-to-Sale input to the next level,
    incorporating actual dollar values into the end report. The final report
    allows customers to input additional dollars spent on the campaign and
    outputs the actual ROI percentage.
    

"At VerticalResponse, we define ourselves by our responsiveness to customer needs and our ability to enable small businesses to market like their bigger business counterparts who have more man and spending power," said Josh Feinberg, VP of Product Management of VerticalReponse. "With our latest upgrades, we let customers design and execute top notch email marketing campaigns that would otherwise require a significant addition of resources."

These updates are the latest in VerticalResponse's effort to remain an essential partner for its customers. By making self-service products available to businesses of any size, budget, and level of tech-savvy, VerticalResponse keeps its customers at the leading edge of marketing communications.

About VerticalResponse

VerticalResponse, Inc. (http://www.verticalresponse.com) is a leading provider of self-service email and direct mail services empowering businesses of all sizes to create, manage and assess their own direct marketing campaigns. VerticalResponse's flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit www.verticalresponse.com.

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