SOURCE: Verto Analytics

Verto Analytics

June 01, 2017 08:00 ET

Verto Analytics Triples US-Based Customer Count Amid High Demand for Consumer-Centric Measurement

New customers include leading media properties, technology companies and agencies

SAN FRANCISCO, CA--(Marketwired - Jun 1, 2017) - Verto Analytics (http://vertoanalytics.com), the world's first consumer-centric measurement company, today announced strong customer growth and increased market momentum in the key markets of the US and UK. New customers include leading media properties, technology companies and agencies such as CNN, Kargo, Mobile Posse, among others.

Due to high demand in the industry for single-source, cross-device audience measurement, the number of customers for Verto Analytics' syndicated measurement services has increased by over 200 percent from April 2016 to April 2017. Because Verto Analytics' measurement services are based on a single-source approach, using a methodology built from the ground up, Verto Analytics' customers can track the cross-device consumers as they move across screens. Organizations are rapidly adopting Verto Analytics' approach to measurement because they can see a holistic day in the life view of the consumer and understand multitasking behavior across digital services, explore new in-app metrics, and benefit from other in-depth analytics.

"Cross-device and multi-tasking consumers have created measurement challenges for brands and publishers that want to capture the individual's attention and understand where they are spending time. Siloed measurement approaches that report PC use separately from mobile aren't meeting the needs of the industry, so our goal is to give organizations insights into how and where consumers are spending their time," said Hannu Verkasalo, CEO of Verto Analytics. "Our ability to eliminate these blind spots and go beyond behavior to illustrate a day in the life view of that consumer gives our customers actionable data and stories, not just data points."

"Mobile Posse works with the biggest carriers and telecommunication companies. In driving new growth it is extremely powerful when we validate our industry-leading results with independent deep cross-device and mobile media metrics. Verto Analytics' next-generation audience measurement service gives us deep and detailed device and media metrics that help us drive growth of our First Screen solutions in a very strategic manner," said Gregory Wester, Executive Vice President, Marketing and Business Development at Mobile Posse Inc.

Over the past six months, Verto Analytics has continued to push the envelope in product innovation and development of new metrics for measuring consumer behavior. In January, Verto Analytics launched Smart Poll, a unique product that combines survey research and passive cross-device metering. For the first time, brands, retailers and app publishers can compare what consumers do with what they say, helping them understanding when, why and how their audience engages with certain products and services. Companies can use the insights gained from Smart to deliver more effective campaigns to drive engagement, conversion and retention.

In February, Verto Analytics unveiled research that found that multitasking is on the rise among mobile consumers. Verto Analytics also found that hub apps -- apps that consumers rely on to conduct multiple activities and engage with services and content, much like China's WeChat -- are also emerging in the U.S. market. Based on these findings, Verto Analytics developed a new metric -- return rate -- to quantify and rank hub apps based on the rate at which consumers use them to multitask. App publishers can use the return rate metric to maximize advertising, partnership and monetization opportunities.

Other notable highlights since the beginning of the year include:

  • Received top honors from the Finnish Venture Capital Association, who named Verto Analytics as one of the top three growth companies based in Finland in 2016.
  • Hired Tero Lindberg as Head of Technology Operations. Tero has held previous senior technology roles at Arbitron, Kiosked and Nielsen. He joins Verto Analytics' Finnish Center of Excellence in managing and supporting Verto Analytics larger customers across the globe.
  • Expanded its global footprint by opening offices in Berlin and Frankfurt, joining existing offices in New York City, Helsinki, San Francisco and London.
  • Verto Analytics' research has been cited in publications such as TechCrunch, San Francisco Chronicle, Fast Company, eMarketer, Adweek, U.S. News & World Report, Pocket Gamer and Forbes.

Verto Analytics single-source measurement methodology is based on behavioral data gathered from a panel of opt-in consumers that own and use multiple devices. Verto Analytics measures from the point of consumer interaction across all platforms, media, content and devices.

To learn more about Verto Analytics, visit the website or contact the research team.

About Verto Analytics
Verto Analytics provides a consumer-centric audience measurement solution for monitoring the complex behavior of today's consumer on every device, app and platform they use throughout the day. Verto provides data and insights to inform marketing, competitive intelligence, media buying, and product strategy and development. Backed by EQT Ventures, Conor Venture Partners and Open Ocean Capital, Verto is a privately held global company with offices in New York City, San Francisco, London and Helsinki, Finland. Read our blog, follow us on Twitter, or learn more at http://www.vertoanalytics.com.

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