SOURCE: Vertro, Inc.

Vertro, Inc.

September 14, 2011 18:50 ET

Vertro, Inc. Announces Initial Metrics of New Homepage

New Homepage Showing Signs of Increased Revenue per User

NEW YORK, NY--(Marketwire - Sep 14, 2011) - Vertro, Inc. (NASDAQ: VTRO), an internet company that owns and operates the ALOT product portfolio, today announced the initial metrics of the rollout of the new simplified version of its homepage called ALOT Home. The rollout to new users and the conversion of existing users was completed by the end of August.

The results of the newly released homepage have shown revenue generated per install to have increased by more than 30% on an average daily basis compared to recent revenue rates from the Company's legacy homepage product users. The new version of ALOT Home, which is designed to have a significantly faster load time, showed consistent results in testing and since the worldwide rollout of the product. Vertro believes the increase in revenue rates is the result of a combination of better performance, lower attrition rates, and increased usage.

Mr. Peter Corrao, President and CEO of Vertro, Inc., said, "We are very excited with the revenue increases our new homepage has produced within all of our markets. The faster load time of the new homepage is obviously attractive to users, and their feedback has been very encouraging. In addition, we also have a number of exciting Apps, such as ALOT Rewards and ALOT Package Tracker, that we have recently released that are very popular with our users. Vertro's ability to keep users engaged in the internet for a longer period of time and thereby generating increased activity and revenue is always a goal we are proud to achieve. We believe the new homepage and our app strategy will begin to put Vertro back on track to a trajectory of growth by the fourth quarter of 2011 and beyond."

About Vertro, Inc.

Vertro, Inc., together with its wholly-owned subsidiaries, is an Internet company that owns and operates the ALOT product portfolio. ALOT offers two primary products to consumers: ALOT Home, a homepage product, and ALOT Appbar, a piece of software that integrates into users' web browsers. ALOT Home and the ALOT Appbar are used by consumers to display apps (also sometimes referred to as widgets or buttons). These apps provide consumers with a quick and easy way to access their favorite content online. There are hundreds of apps available for consumers to choose from, ranging from a weather app that provides an at-a-glance snapshot of the weather for the coming four days, to a radio app that enables consumers to listen to thousands of radio stations from around the world. All ALOT products and apps are free to download and use.

Source: VTRO-G

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to distribute and monetize our international products at rates sufficient to meet our expectations, (3) our ability to develop and successfully market new products and services, including our new homepage, (4) the potential acceptance of new products in the market, and (5) the impact of changes to our monetization partners implementation guidelines. Additional key risks are described in Vertro's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for the year ended December 31, 2010, and Form 10-Q for quarters ended March 31 and June 30, 2011.