SOURCE: Vertro, Inc.

Vertro, Inc.

July 28, 2011 08:53 ET

Vertro, Inc. Announces New App Release: ALOT Rewards

App Offers Cash Back to Consumers and Increases Non-Search Revenue

NEW YORK, NY--(Marketwire - Jul 28, 2011) - Vertro, Inc. (NASDAQ: VTRO) announces the launch of ALOT Rewards, an app that offers users immediate, tangible value as they make purchases online. The app and online shopping experience were created for Vertro by online marketing services company, Inuvo, Inc. (NYSE Amex: INUV) through its BargainMatch platform, and offers cash back to consumers at over 1,700 online retailers, including Walmart, Best Buy®, Netflix, PetSmart, the Gap and Toys"R"Us®. The app notifies users when cash back is available, indicating that the site they're on has cash-back savings, and then credits users' ALOT Rewards account once a qualifying purchase is made. Cash is distributed upon the user's request, once a minimum threshold of $10 is crossed. Additionally, the app includes notification of the 'Top Daily Deals' currently available on the internet. The app is a part of the expanding ALOT Appbar shopping offerings and is another component of Vertro's strategy to increase traffic and user retention. ALOT Rewards has the added benefit of increasing Vertro's non-search revenue, as the company makes a percentage on each transaction.

"The release of ALOT Rewards is a significant step in our continued expansion of user friendly apps and it adds to our growing portfolio of retail focused apps, which are designed to capitalize on the continued expansion of online shopping. We are particularly excited about this app, as it has the potential to greatly enhance the ALOT user experience, offering immediate value in the form of cash back and it is available just in time for the back-to-school shopping season," commented Peter Corrao, President and CEO of Vertro, Inc.

"The ALOT Rewards app is another milestone achievement, as we continue to execute our app strategy, with offerings designed to increase customer retention and satisfaction," he added. "This app is a significant addition, as it provides a new source of non-search revenue, as we generate revenue each time a qualifying purchase is made. ALOT Rewards, and similar apps to be released in the future, is an important component of our strategy, as it allows us to continue to diversify our revenue stream by increasing the non-search portion of our revenue mix. We are also pleased to have formed another successful collaboration with a third party, which gives us increased assurance in our ability to continue to partner with quality companies, such as Inuvo, to build apps, while also continuing to build great apps of our own, in-house."

To install the latest version of the ALOT Appbar and get the ALOT Rewards App go to:
For corporate information:

About Vertro, Inc.

Vertro, Inc. (NASDAQ: VTRO) is an Internet company that owns and operates the ALOT product portfolio. Through ALOT, consumers can discover apps which they can display through three specific products: ALOT Appbar, ALOT Toolbar and ALOT Home. These apps are developed in-house and by third party app developers and are designed to enhance the way people interact with content online. ALOT has millions of users across its product portfolio. Together these users conduct high-volumes of type-in-search queries, which are monetized through third-party search and content agreements.

About Inuvo, Inc. and BargainMatch
Inuvo®, Inc. (NYSE Amex: INUV), is an online marketing services company specialized in driving clicks, leads and sales through targeting that utilizes unique data and sophisticated analytics. BargainMatch™ ( is an Inuvo application that allows website publishers to integrate a private-label shopping experience directly into their website to build loyalty, drive traffic, or support a non-profit cause. To find out more about how you can work with Inuvo or BargainMatch, please visit

Source: VTRO-G

Forward-looking Statements
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to distribute and monetize our international products at rates sufficient to meet our expectations, (3) our ability to develop and successfully market new products and services, (4) the potential acceptance of new products in the market, and (5) the impact of changes to our monetization partners implementation guidelines. Additional key risks are described in Vertro's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-Q for Q1 2011.