SOURCE: Vertro, Inc.

Vertro, Inc.

December 02, 2010 09:28 ET

Vertro Releases Cyber Monday Metrics

NEW YORK, NY--(Marketwire - December 2, 2010) -  Vertro, Inc. (NASDAQ: VTRO) today announced that estimated revenue from continuing operations for Cyber Monday 2010 (November 29, 2010) was $118,000, an increase of approximately 4% over estimated revenue from continuing operations for the prior Monday (November 22, 2010) of $114,000.

"Consistent with previous years, we enjoyed an increase in both search activity and revenue on this year's Cyber Monday," commented Peter Corrao, Vertro's President and CEO. "The Cyber Monday revenue increase we saw in 2010 was less pronounced than in 2009, which we believe is attributed primarily to the continued expansion of our user base outside our 'region one' English speaking markets. Around half of our users today are outside region one, compared to around a quarter in Q4 2009." (1)

Vertro does not typically release revenue for individual days, however in light of the increased interest in the market surrounding consumer activity on Cyber Monday the Company believes that providing this estimated revenue is in the best interest of its shareholders. The Company does not intend to make this a practice in future.

(1) Region one relates to English speaking users in the U.S., Canada, U.K., Ireland, Australia and New Zealand.

About Vertro, Inc.
Vertro, Inc. (NASDAQ: VTRO) is an Internet company that owns and operates the ALOT product portfolio. Through ALOT, consumers can discover apps which they can display through three specific products: ALOT Appbar, ALOT Toolbar and ALOT Home. These apps are developed in-house and by third party app developers and are designed to enhance the way people interact with content online. ALOT has millions of users across its product portfolio. Together these users conduct high-volumes of type-in-search queries, which are monetized through third-party search and content agreements.

Source: VTRO-G

Forward-looking Statements
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our agreement with Google, which accounts for a significant portion of our revenue, has a two year term that expires on December 31, 2010; if we are unable to renew our agreement with Google, or we renew our agreement on less favorable terms, we will likely experience a decline in revenue and our business operations may be significantly harmed, (2) our ability to successfully execute upon our corporate strategies, (3) our ability to distribute and monetize our international products at rates sufficient to meet our expectations, (4) our ability to develop and successfully market new products and services, and (5) the potential acceptance of new products in the market. Additional key risks are described in Vertro's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-Q for Q3 2010.

Contact Information

  • Alex Vlasto
    VP, Marketing & Communications
    646.253.0627
    Email Contact