SOURCE: Vertro, Inc.

Vertro, Inc.

October 04, 2010 08:58 ET

Vertro Releases Non-Financial Metrics for Q3 2010

NEW YORK, NY--(Marketwire - October 4, 2010) -  Vertro, Inc. (NASDAQ: VTRO) today released certain non-financial metrics from continuing operations for Q3 2010.

"We are very proud of the company's achievements in Q3 2010, including a 30% increase in search queries from the prior quarter and a 50% increase in search queries over Q3 2009," commented Peter Corrao, Vertro's President and CEO.

"It is worth noting that user growth and revenue growth typically do not coincide because of the effects of seasonality, the length of time a user has been with us during the quarter and, most importantly, the ever changing geographic mix of our user base. With that said, we believe that these metrics underline the strength of our Q3 performance and we look forward to presenting our full financial results to investors and other stakeholders."

Q3 2010 non-financial metrics (millions):

  2009 2010
Search queries (1) Q1 Q2 Q3 Q1 Q2 Q3
ALOT region 1 96.8 102.6 121.6 151.9 154.7 174.5
ALOT rest of world 21.4 27.9 71.4 82.9 87.6 144.2
Legacy brand 43.8 35.0 23.3 11.7 8.1 5.8
Total 162.0 165.5 216.3 246.5 250.4 324.5
             
  2009 2010
Live toolbar users (2) Q1 Q2 Q3 Q1 Q2 Q3
ALOT region 1 2.7 2.9 3.3 4.1 4.7 5.1
ALOT rest of world 0.6 1.1 1.5 1.7 2.1 3.8
Legacy brand 1.1 0.7 0.5 0.3 0.2 0.2
Total 4.4 4.7 5.3 6.1 7.0 9.0
             
  2010
ALOT Home (3) Apr May Jun Jul Aug Sep
Absolute monthly unique users 4.8 5.5 5.7 6.2 7.3 7.6

www.alot.com
www.vertro.com

(1) Source: Internal statistics; 'region one' refers to ALOT users in the U.S., Canada, U.K., Ireland, Australia and New Zealand.
(2) Source: Internal statistics; live users are defined as the number of unique toolbar users active on the Internet in the last 15 days of each period.
(3) Source: Google Analytics "Absolute Unique Visitors" report.

About Vertro, Inc.
Vertro, Inc. is an Internet company that owns and operates the ALOT product portfolio. ALOT's products are designed to 'Make the Internet Easy' by enhancing the way consumers engage with content online. Through ALOT, Internet users can discover best-of-the-web third party content and display that content through customizable toolbar and homepage products. ALOT has millions of live users across its product portfolio. Together these users conduct high-volumes of type-in search queries, which are monetized through third-party search and content agreements.

Source: VTRO-G

Forward-looking Statements
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe," or "expect" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of our ability to maintain our listing on The NASDAQ Capital Market and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to accurately forecast our revenues and expenses, (2) our ability to successfully execute upon our corporate strategies, (3) our ability to develop and successfully market new products and services, and (4) the potential acceptance of new products in the market. Additional key risks are described in Vertro's reports filed with the U.S. Securities and Exchange Commission, including our Annual Report on Form 10-K, for the year ended December 31, 2009, and our Quarterly Reports on Form 10-Q for the quarters ending March 31, 2010 and June 30, 2010.

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